Fabian Salcedo Silva

Marketing Director, Digital Marketing Specialist and Content Director.

• Marketing and social media manager. | GVI Grupo Venta Internacional, S.A. de C.V (current).

• Leadership of the marketing team. This includes hiring, training and motivating the team, as well as assigning tasks and monitoring progress.
• Marketing budget management. This includes budgeting, tracking expenses, and reporting on results.
• Analysis of the performance of marketing campaigns. This includes collecting data, tracking key performance indicators (KPIs), and reporting on results.
• Maintaining a solid understanding of market trends and marketing best practices. This includes attending conferences and workshops, reading trade publications, and networking with other marketing professionals.

Achievements

• Increase in sales of the breast implant line by 5% in 1Q. This was achieved by developing a new advertising campaign that targeted a broader target audience, as well as activities for plastic surgeons.
• Successful launch of a new line of the k-beauty skincare brand COSRX. This was achieved through a comprehensive marketing campaign that included advertising, public relations and social media marketing, on both retail and B2B channels.
• Increased brand awareness of the skincare lines by 50%. This was achieved through a combination of marketing efforts, including advertising, public relations, influencer marketing and the correct market segment identification due to each skincare brand profile and solutions.
• Development of a strong marketing team. This was achieved by hiring and training talented employees, as well as creating a positive and collaborative work environment.
• Implementation of an effective marketing campaign performance monitoring system. This has allowed the company to make more informed decisions about its marketing investments.

• Global Marketing Manager | Látex Occidental SA de CV

• Manage and measure marketing campaign costs, ensuring budget adherence and cost-effectiveness, while maximizing the impact and ROI of marketing initiatives.
• Report on the effectiveness of marketing campaigns using pre-determined Key Performance Indicators (KPIs), providing insights and recommendations for future marketing strategies and tactics.
• Conduct market research and market intelligence analysis, driving innovation and managing the successful launch of new products, aligned with market demands and customer needs.
• Optimize brand recognition through targeted campaigns, events, advertising, and the establishment of loyalty programs, with a focus on expanding the brand's reach and impact worldwide.
• Emphasize market value and competitive advantages of the brand through various channels and sales aids, gaining a deep understanding of the market segment and measuring the results and profitability of communication campaigns.
• Create and manage a calendar of events, including webinars, conferences, thought leadership contributions, and international expos, to enhance brand visibility, industry presence, and thought leadership.
• Negotiate with media agencies and secure agreements to produce promotional materials, ensuring high-quality materials that effectively convey the brand's messaging and value proposition.

ACHIEVEMENTS

• New packaging and sets increased an extra 25% of profitability to the company's turnover.
• Restructured CATMAN (Category Management) and brand portfolios, strategically aligning product offerings, optimizing by 30% the brand's market positioning.

• Regional Marketing Manager | Volkswagen Euro Alemana

• Develop and implement monthly and digital marketing campaigns specifically tailored to the target market of each brand, ensuring maximum reach, visibility, and engagement.
• Implement digital marketing strategies, including SEM / SEO, SMM, Mobile Marketing, Email Marketing, Display Advertising, Retargeting, Programmatic Advertising, and Traditional Advertising.
• Coordinate logistics and organize events, including digital events, targeted at prospects to drive ROI and generate leads/conversions.
• Conduct thorough analysis of competitors, their communication strategies, market positioning, and product portfolios, utilizing AI and market intelligence to position the company's automotive brands as preferred choices in target markets.
• Utilize data analytics and performance metrics to evaluate the effectiveness of marketing campaigns, measure ROI, and make data-driven decisions to optimize future strategies and tactics.

ACHIEVEMENTS.

• Increased sales of 30% in qualified leads via digital marketing.
• Established multi-media campaigns achieving maximum exposure for New Brand Design and identity - also introduced graphic standards - sucessfully increased market share by 25%.
• Increased annual revenue by 45% by planning, organizing and implementing direct and digital marketing strategies.

• Global Marketing | Master Degree | Instituto Tecnológico y de Estudios de Occidente
• Graphic Design | Barcherlor Degree | Universidad de Guadalajara