Fátima Elsie Pérez Serrano

Industrial Engineer with 12+ years of experience managing key accounts and driving B2B sales growth in automotive, food & beverage, packaging, and industrial automation sectors.

Proven track record managing portfolios of up to $44 million in annual income achieving 95% client retention and consistent double-digit sales growth.

Skilled in strategic negotiations with C-Level executives, cross-selling, new market expansion, and long-term partnership management.

Proficient in Salesforce, and Microsoft Dynamics; expertise in pipeline forecasting, consultative sales, and client success strategies.

Graphic Packaging International

Account Manager | Aug 2023 – Oct 2024

Managed a portfolio of key packaging accounts generating over $44M+ in annual revenue, ensuring 95% client retention.

Achieved +25% sales growth in the first half-year through consultative strategies tailored to client needs.

Designed and executed cross-selling and up-selling campaigns, delivering 30% above sales targets.

Coordinated the launch of sustainable packaging solutions, securing 3 new AAA accounts and increasing market share.

Implemented a demand generation plan with digital marketing, achieving +40% qualified leads.

Led customer success initiatives, strengthening executive-level relationships and positioning the company as a preferred partner.

Festo

Key Account Manager | 2021 – Aug 2023

Managed +20 strategic accounts in the industrial automation sector, generating multi-million revenues and driving +20% portfolio growth.

Negotiated and closed long-term contracts with automotive OEMs, ensuring profitability and customer loyalty.

Increased annual sales by 18% YoY, optimizing automation processes for key customers.

Directed cross-functional collaboration with engineering and operations to deliver end-to-end automation projects.

Positioned Festo as a leader in IoT-enabled automation, expanding brand presence with machinery manufacturers.

Conducted strategic account reviews and performance reporting to senior leadership, supporting data-driven decisions.

Festo - Senior Sales Consultant | 2019 – 2021

Drove +18% annual sales growth by managing automation projects for food & beverage clients.

Achieved 12% cost savings for customers through process optimization.

Led technical-commercial negotiations, ensuring customer retention and satisfaction.

Festo - Sales Engineer | 2017 – 2019

Designed automation solutions for chemical & pharma clients, delivering 12% YoY sales growth.

Coordinated technical project implementations, positioning Festo as a strategic partner.

Developed business models for key clients, strengthening competitiveness.

Industrial Engineering | Universidad de La Salle | 2009 - 2013

Diploma in Operations Management | Universidad de La Salle | 2014

MBA in Finance | UAQ | 2021

Diploma in Leadership | UNAM | 2022

Diploma in Strategic Sales Management | Tecnológico de Monterrey | 2023

Data Analysis Course | 2024

Digital Marketing Course | 2024