Fernando I. Moreno Cadena

Led energy market strategy, pricing, and hedging execution within Wholesale Electricity Market (WEM) optimizing cost vs sale price and maximizing profitability. Drove financial forecasting, procurement optimization, and reconciliations, ensuring strong performance in forward operations. Delivered advanced financial and market analysis (FP&A, variance, pricing models), consistently sustaining 8%–12% margins through data-driven insights.

Quantitative Market Coordinator (FP&A Focus) at Bid Energy (2024-04 – Present)

• Analyzed driver-based financial forecasting for revenue, costs, and consumption, improving strategic planning.
• Consolidated variance analysis vs forecast across key accounts, increasing financial transparency.
• Coordinated billing and financial control processes, ensuring WEM regulatory compliance.
• Implemented automation using Python and Power Automate, reducing manual effort and improving data quality.
• Prepared executive financial reports for leadership, supporting strategic decisions.
• Optimized financial models using SQL/Python, increasing operational efficiency and accuracy.
• Led software design and development coordination with external teams, ensuring rapid delivery and effective post-deployment bug and incident tracking
• Prepared financial analysis and supporting materials for senior leadership reviews, enabling data-driven decision-making

Quantitative Market Analyst at Bid Energy (2021-01 – 2024-04)

• Developed economic evaluations and business cases for electricity clients, supporting commercial decisions.
• Tracked electricity market price trends, generating actionable insights.
• Optimized energy procurement processes, improving timing for 29 sites.
• Automated analysis and bidding processes using Python, reducing operational errors.
• Generated weekly analytical dashboards and reports, strengthening commercial strategy.

Analyst and Night Operator at Bravos Energía (2019-01 – 2020-11)

• Developed analytical tools using Python and SQL, improving data management.
• Generated energy demand forecasts, increasing trading accuracy.
• Operated real-time electricity market monitoring, ensuring timely response.
• Implemented energy analytical models, improving operational decision-making.
• Resolved overnight operational issues with counterparties (ERCOT, CAISO) in energy import/export processes, ensuring continuity and market compliance

Bachelor's Degree in Petroleum Engineering – National Autonomous University of Mexico (UNAM) (2016)