Founder & Brand Designer at Hipérbole Branding (2025-05 – Present)
- Lead brand development from research to final identity systems
- Define positioning, narrative, and visual direction
- Design visual and verbal identity frameworks
- Provide consulting and workshops to ensure long-term brand coherence
Senior Graphic Designer at Secretaría de Educación Jalisco (2017-01 – Present)
- Develop and maintain institutional design systems
- Lead branding projects for public education initiatives
- Designed the identity for CEPAC Jalisco (school for gifted children)
- Create editorial, presentation, and communication materials at state level
- Ensure brand consistency across departments and stakeholders
Creative director at Reliê. Real estate marketing (2022-01 – 2025-01)
- Led creative direction for high-end real estate developments
- Built and managed the creative team across disciplines
- Developed brand concepts and ensured consistency across all assets
- Introduced customer journey as a core methodology for campaign planning
- Bridged strategy and execution between creative and digital teams
Design director at Consulmerk (2020-01 – 2022-01)
- Directed creative output across digital, branding, and campaign projects
- Coordinated multidisciplinary teams (design, audiovisual, accounts)
- Developed web design, campaigns, and brand systems
- Worked across industries, expanding visual and strategic scope
Concept designer at Crea Código (2017-01 – 2018-01)
- Developed product ideas, wireframes, and UX-oriented solutions
- Collaborated with product teams to shape digital experiences
Advertising designer at El Informador (2016-01 – 2017-01)
- Oversaw interns team and production workflows
- Collaborated with marketing on creative executions
Jr. Graphic designer at Know How Marketing Solutions (2015-01 – 2016-01)
- Worked on branding, retail, and brand experience projects
- Contributed to identity design for international brands (Pepsi, Adidas)
Graphic designer at O'promocional (2011-01 – 2015-01)
- Adapted brand assets for large-scale promotional production
- Collaborated with high-visibility clients (FICG, FIL)
- Managed website updates and social media content
