Gary Martin

Solutions marketing leader with 12+ years taking products from zero to repeatable growth across B2B, SMB, and consumer segments. Founded PRO EDU — scaled to $1M ARR year one, $3.5M peak, 500K+ customers in 190 countries. Now launching AI platforms and using AI to compress the GTM loop.

Founder & GTM Lead - Taingo & Caiche

(2024-01)

Independent AI studio. Every launch is a zero-to-one go-to-market motion — spotting the opportunity, forming the hypothesis, building the positioning, shipping the campaign, and owning the outcome.

• Launched 15+ production AI platforms across education, B2B industrial, nonprofit, and e-commerce — distinct positioning and messaging per vertical
• Delivered ~10x workflow improvement in a scaled enterprise engagement using Lovable prototypes to replace decks and accelerate deal cycles
• Built a 10-stage governed AI content pipeline producing search-ranked commercial content at scale — repeatable infrastructure with zero brand risk

Head of Customer Education & Growth - PRO EDU

(2021-01 - 2024-12)

Owned GTM and marketing for a self-serve subscription platform serving 500,000+ paying customers globally; led a 20–30 person cross-functional team spanning marketing, content, production, and development.

• Owned self-serve PLG funnel end to end — SEO, paid media ($75K/month at 4.5X ROAS), and lifecycle email — driving activation, retention, and expansion
• Entered the 3D/motion market via Maxon partnership, becoming one of four worldwide approved Cinema 4D online certification providers (70% cohort completion)
• Directed 50+ SMEs producing 4,000+ tutorials and 100+ courses; sustained 4.8/5.0 satisfaction across 4,800+ reviews with Adobe, Maxon, and Hasselblad co-marketing

Head of Revenue Operations & Learning Analytics - PRO EDU

(2016-01 - 2020-12)

Connected engagement to revenue outcomes; built the measurement and lifecycle systems behind education-led growth marketing.

• Scaled subscription revenue from $1M ARR to a $3.5M peak through education-led growth and lifecycle optimization
• Lifted customer LTV 45% by designing certification and rewards programs tied to activation milestones
• Implemented server-side GTM and Conversions API behavioral tracking, feeding campaign targeting and positioning decisions

Founder & Creative Director - PRO EDU

(2012-08 - 2015-12)

• Built PRO EDU's GTM from zero — positioning, launch campaigns, and content engine — reaching $1M ARR in year one with 50+ recruited SMEs and 100+ courses

Expert - Apple

(2010-07 - 2012-07)

• Ranked top 1% nationally in sales at Apple through consultative, adoption-first selling across the full ecosystem

Agri-Business Specialist & Teacher - U.S. Peace Corps - Bălți, Moldova

(2006-06 - 2008-12)

• Achieved Romanian fluency in 9 months; developed training programs that helped 300+ locals gain employment as a U.S. Peace Corps Agri-Business Specialist

Bachelor of Science in Business Administration (BSBA) - Finance & Marketing - University of Denver (2002 - 2006)