Gilberto Riveros

Highly skilled Performance Strategist with expertise in building scalable content infrastructures and high-velocity creative testing systems. Focused on data-driven hook diversification and performance optimization to scale Paid Social campaigns across global brands and agencies. Hands-on video editor specialized in high-volume UGC-style ad production for TikTok and Meta.

AI Creative & Performance Strategist at MATERIAS IA (2023-10 – Present)

Architected automated content systems for DTC brands to enable repeatable creative engines with digital spokesperson pipelines and AI-powered workflows.

• Architected automated content systems for DTC brands to enable repeatable creative engines.
• Developed digital spokesperson pipelines for 24/7 creative testing.
• Achieved a 10x production speed increase via intelligence-driven workflows.
• Delivered 10-15 high-intent performance ad variations daily for Meta and TikTok.

UGC & Creative Systems at INDEPENDENT CONSULTANT (2022-01 – Present)

Transitioned marketing teams from manual production to AI-powered content activation systems with structured hook libraries and systematic optimization.

• Transitioned marketing teams from manual production to AI-powered content activation systems.
• Established structured hook libraries to accelerate messaging validation and creative wins.
• Optimized creative performance through systematic angle and positioning testing.

General Manager at EXTRACTOS VEGETALES S.A. (2012-02 – 2020-02)

Directed financial and operational management for an export-oriented manufacturing business with strategic execution standards.

• Directed financial and operational management for an export-oriented manufacturing business.
• Implemented high-level operational strategies and rigorous execution standards.

B.A. in International Business – CETYS Universidad

Certification in AI & Business Strategy – UC Berkeley Executive Education