Hiram Pacheco

Creative Strategist and Marketing Leader with over 15 years of experience directing visual identity and brand positioning for global leaders in the Automotive aftermarket, Industrial, Sports, and Real Estate sectors (Schaeffler, Generac, JLL). Expert in spearheading 360° campaigns, art direction, and high-impact photographic production with a bilingual approach. Specialized in transforming business objectives into high-value visual assets, managing regional projects for LATAM, and optimizing internal workflows to maximize efficiency and brand consistency.

Sr. Real Estate Brand Creative Marketing Manager - JLL México - México City

(2021-12)

• Lead the visual and marketing strategy for a corporate real estate portfolio, ensuring brand cohesion across digital and physical platforms.
• Coordinate visual identity for high-value projects, delivering world-class presentations for Tier 1 (AAA) clients and accelerating brand visibility in the market.
• Manage end-to-end campaigns that align creative output with the firm's commercial and financial objectives.

Sr. Marketing & Advertising Graphic Specialist - GENERAC Industrial Power LatAm

(2018-11 - 2021-11)

• Directed the creative department for key Latin American markets, standardizing visual communication and eliminating design discrepancies across regional campaigns.
• Optimized internal workflows, achieving a significant reduction in lead times for advertising materials through the implementation of agile design processes.
• Supervised the creation of high-impact assets and corporate events for the industrial sector, guaranteeing brand consistency across more than 5 countries.

Marketing Creative Graphic Designer & Photographer - SCHAEFFLER Automotive Aftermarket

(2016-05 - 2018-08)

• Developed the visual architecture for product launches, integrating professional photography and strategic design for catalogs and Points of Sale (POS).
• Reduced reliance on external vendors by executing 100% of product photography and postproduction in-house, optimizing marketing budgets for advertising and events.

Graphic Designer / Installation Coordinator - Empress World (Price Shoes)

(2014-09 - 2015-08)

• Coordinated the production and installation of large-scale visual campaigns for retail outlets, supervising quality control from initial design to final assembly.

Master's Degree - Marketing - Escuela Comercial Cámara de Comercio (2013 - 2017)

Bachelor's Degree - Graphic Design - Escuela Comercial Cámara de Comercio (2009 - 2012)

Postgraduate - Digital Marketing - Universidad de la Comunicación