Horacio Tena López Malo

Operations and Supply Chain Executive of worldwide leading companies. Leader with strong human-based leadership capabilities. Relevant contributor for The Coca-Cola Company in Mexico, being part of the team that made the Company's new Categories Business to grow more than 30 times in terms of revenues and Supply Chain end to end capabilities.

Member of the team that implemented the Successful Packaging Sustainability Strategy in the Mexican Market, Coke's second largest market in the World. Member of DIAGEO's Tequila & Mezcal Leadership Team, leading Agave Supply Chain for Tequila and Mezcal categories, accountable for designing, evaluating and implementing strategic differentiation logistics and intelligence models, governance/compliance culture development, supply program and relevant contributor for 2030 Sustainability Agenda Commitment. Currently C Executive leading Worldwide Vertical Integrated Natural Calories-Free Supply Chain, Operations and Customer Service being accountable of developing the growth strategy to extend the business into a vertical integrated synergies, with Worldwide capabilities to expand to International Markets.

Global Supply Chain, Operations and Costumer Care Director at Nutriba (2025-09 – 2026-04)

Accountable for end to end Operations and Supply Chain 10-Year Strategic Plan Development and Implementation

• Development and collaboration to strengthen the Stevia Plant Vertical Integration Model as a strategic aspect of the long term Business Differentiation Strategy
• Transformation from a Local South Latin regional based structure to Global End to End Structure across Latin America, USA, Central Europe and UK
• Strategic purchase model implementation for key raw materials across Asia, South Latin and Central America Sourcing, significantly improving COGS and Capital Cost Management
• Strategic Manufacture, Logistics, Strategic Purchase and Costumer Service Models Development for 5 Year Growth Plan, with relevant achievement of +30% CAGR increase vs previous year
• Foreign Trade Management, increasing service level indicators, including USA Market (main market), despite new and increasing tariff challenging situation

Head of Supply Chain Agave Tequila & Mezcal at Diageo (2023-09 – 2025-09)

Accountable for strategic end to end supply chain management of agave as key platform for the Tequila & Mezcal category to achieve continuous financial, compliance, reputational and long-term value partnership growth and expansion. +100MM USD annual spent budget accountability.

• Design and execution of intelligence and strategic differentiation logistic models, contributing significantly to productivity savings, including relevant contribution to the P&L. based on agave cycle time reduction in –25%
• Governance and compliance culture development and related models implementation
• Relevant contributor to the Sustainability 2030 Agenda commitment, including social programs
• Anticipated Planning Model Implementation, steadily achieving perfect order rates +94%, even in the most volatile periods in terms of demand

Operations Sr Manager Third Party Operations at Diageo (2021-01 – 2023-09)

Accountable for developing and executing the pace growing capacity strategy, achieving overall capacity increase +250% tequila production capacity in 3 years. The operations under my responsibility represented +65% of Don Julio Tequila overall production and for the 100% of the Premium exportation Tequila Brands. Leader of 4 direct reporting managers and +35 indirect production operative team (unionized).

• +250% tequila production capacity increase from FY20 to FY23
• Improved financial productivity in more than USD$30 Million / year savings as raw material optimization, through Lean Six Sigma Strategic Projects Implementation
• +95% perfect order achievement through the S&OP Planning process being accountable for strategic partners operations

Project Director at Diageo (2019-09 – 2020-08)

Circular Economy & Packaging Sustainability Strategic Project. Developed a strategic Packaging Sustainability and Circular Economy Model for the Caribbean local bottling industry, with clear focus on the reduction of virgin material consumption, development of post-consumption material collection systems and value-added creation through the value chain.

General Director at Aridjis Franchises Holding Mexico (2018-04 – 2019-09)

Fast food and beauty services franchises, including Domino's and Stoa Beauty, with +200 employees and 30 points of sale. Reporting the Investors Board.

• Championed the design and the kick-off of the 2025 Business Strategic Plan that accelerated revenue growth of 40% in the food business and 13% in the beauty & wellness within the first 6 months of implementation
• Recognized by ALSEA (local Domino's Master Franchiser) as the second-best franchisee group in Mexico in terms of revenues during 2018

Supply Chain and Operations Director at Coca-Cola Mexico (2014-06 – 2018-02)

Reporting to the Operations and Technical VPs. Championed the operations of juices, dairies, functional water and plant-seed based beverages as part of the strategic inorganic growth of The Coca-Cola Company in Mexico.

• Headed the implementation of the Coca-Cola's Food Safety, Environment Sustainability and Occupational Safety standards
• Achieved Supply Chain Capabilities growth in more than 30 times from 2008 to 2018

Various Positions at Coca-Cola Mexico (1996-06 – 2018-03)

Executive MBA – Palermo University, Graduate School of Business (2023 – 2026)

Certification in Information Analytics and Decision Making – Palermo University, Graduate School of Business (2024)

Bachelor's degree in Chemical Engineering – La Salle University, Mexico

Programs in Supply Chain, Financial Administration, Top Management – Instituto Tecnológico de Monterrey, Mexico