Ismael Tomas Avila

Digital marketing and content moderation specialist with over 5 years of experience in social media and live streaming platforms. Notable for msys by coordinate global teams, manage performance KPIs, and ensure community safety. I seek to contribute my strategic experience to enhance digital presence and company growth.

Content Moderation & Quality Control Lead - Bigo Live (CDMX) - CDMX

(2020-12)

• Lead and train a moderation team to ensure safety, quality, and rule compliance in live broadcasts.
• Work closely with influencers and new creators to guide best content practices and strategy.
• Verify user identities by reviewing official identification and documentation to ensure real and authentic users during the onboarding process.
• Quality Assurance (QA): review and ensure community standards, and standards are correctly applied in all cases.
• Organize team schedules using calendars to coordinate shifts and priorities.
• Daily communication with global teams in China, Brazil, and the Philippines.
• Review live broadcasts and incident cases in Canada, USA, LATAM, and Spain.
• Monitor KPIs, prepare weekly reports, and drive continuous improvement.

Media Buyer / Digital Marketing Specialist - Grupo Impulso (Marketing Agency) - CDMX

(2018-03 - 2020-03)

• Creation of online marketing campaigns and coordination of website content.
• Creation and optimization of campaigns on Facebook, Instagram, Google, and X.
• Planning of influencer marketing strategies and performance evaluation of creators.
• Content strategy support focused on live streaming ecosystems, specifically on TikTok Live.
• Performance metrics analysis (traffic, conversions, impressions, interaction/engagement).
• Production of creative assets (banners, visual material) and coordination of public relations (PR) and social media activities.

Master's Degree - Business Administration - Universidad Tecnológica de México (UNITEC) (2020-12)

Bachelor's Degree - Marketing - Universidad Tecnológica de México (UNITEC) (2018-12)