Marketing Operations & Administration Lead at Ingenics México (NAFTA) (2024-12 – Present)
Lead end-to-end business operations for the Mexico subsidiary, overseeing Finance, HR, Legal, Marketing, and Sales Administration in a head position.
- Lead end-to-end business operations for the Mexico subsidiary, overseeing Finance, HR, Legal, Marketing, and Sales Administration
- Own cashflow and financial operations, ensuring stability, liquidity, and alignment with business objectives
- Drive operational performance through KPI management (revenue, profitability, cost structure, utilization, pricing indicators)
- Monitor performance vs budget and implement corrective actions to improve financial and operational outcomes
- Lead cross-functional coordination across Mexico, USA, and Germany within a matrix environment
- Act as legal representative, ensuring compliance across contractual, tax, and labor frameworks
- Support executive decision-making through performance reporting and business insights
- Align operational planning, cost structure, and resource allocation with business targets
- Transformed a financially constrained operation into a stable business with +3 months operating liquidity
- Achieved best-in-class DSO performance (-5 days vs internal benchmark) through redesign of invoicing and collection processes
- Delivered ~60% cost reduction through supplier renegotiation, process optimization, and internalization of key functions
- Re-engineered commercial and labor contracts (incl. REPSE), enabling secure revenue recognition and reduced legal exposure
- Improved cash conversion cycle through negotiation of payment terms and strengthened collection discipline
Executive Manager – Operations & Marketing at Ingenics México (NAFTA) (2022-04 – 2024-12)
Defined and executed go-to-market strategy by industry, driving diversification and leveraging CRM data for market expansion.
- Defined and executed go-to-market strategy by industry, driving diversification beyond automotive into aerospace, medical devices, and consumer goods
- Leveraged CRM data, sales insights, and market analysis to identify high-potential segments and demand trends
- Partnered with Sales (KAMs) to align pipeline generation with strategic growth areas and market demand
- Generated +100% inbound growth through targeted campaigns (LinkedIn, SEO) and segment-specific positioning
- Built initial market presence in new industries, contributing to pipeline creation where none existed before
- Initiated and developed strategic relationships through networking and industry events, contributing to new business opportunities (e.g., Daimler Mexico)
- Supported commercial processes including proposal development, pricing alignment, and client coordination
Marketing & Operations Manager at Ingenics México (2018-01 – 2022-03)
Led marketing strategy and execution aligned with business goals, managed digital channels and supported sales operations.
- Led marketing strategy and execution aligned with business goals
- Managed digital channels, campaigns, and KPIs
- Supported sales through proposals, presentations, and client materials
- Built structured processes to improve execution consistency
