Itzel Mtz. Acevo

Business Operations & Commercial Leader with 10+ years of experience driving financial performance, cashflow optimization, and market expansion in industrial B2B environments. Proven track record transforming underperforming operations into scalable, commercially driven organizations by aligning operations, sales, and marketing to accelerate growth and improve profitability. Experienced in leading cross-functional teams across NAFTA (Mexico, U.S., Germany), enabling business growth through strong execution, data-driven decision-making, and strategic market positioning.

Marketing Operations & Administration Lead at Ingenics México (NAFTA) (2024-12 – Present)

Lead end-to-end business operations for the Mexico subsidiary, overseeing Finance, HR, Legal, Marketing, and Sales Administration in a head position.

• Lead end-to-end business operations for the Mexico subsidiary, overseeing Finance, HR, Legal, Marketing, and Sales Administration
• Own cashflow and financial operations, ensuring stability, liquidity, and alignment with business objectives
• Drive operational performance through KPI management (revenue, profitability, cost structure, utilization, pricing indicators)
• Monitor performance vs budget and implement corrective actions to improve financial and operational outcomes
• Lead cross-functional coordination across Mexico, USA, and Germany within a matrix environment
• Act as legal representative, ensuring compliance across contractual, tax, and labor frameworks
• Support executive decision-making through performance reporting and business insights
• Align operational planning, cost structure, and resource allocation with business targets
• Transformed a financially constrained operation into a stable business with +3 months operating liquidity
• Achieved best-in-class DSO performance (-5 days vs internal benchmark) through redesign of invoicing and collection processes
• Delivered ~60% cost reduction through supplier renegotiation, process optimization, and internalization of key functions
• Re-engineered commercial and labor contracts (incl. REPSE), enabling secure revenue recognition and reduced legal exposure
• Improved cash conversion cycle through negotiation of payment terms and strengthened collection discipline

Executive Manager – Operations & Marketing at Ingenics México (NAFTA) (2022-04 – 2024-12)

Defined and executed go-to-market strategy by industry, driving diversification and leveraging CRM data for market expansion.

• Defined and executed go-to-market strategy by industry, driving diversification beyond automotive into aerospace, medical devices, and consumer goods
• Leveraged CRM data, sales insights, and market analysis to identify high-potential segments and demand trends
• Partnered with Sales (KAMs) to align pipeline generation with strategic growth areas and market demand
• Generated +100% inbound growth through targeted campaigns (LinkedIn, SEO) and segment-specific positioning
• Built initial market presence in new industries, contributing to pipeline creation where none existed before
• Initiated and developed strategic relationships through networking and industry events, contributing to new business opportunities (e.g., Daimler Mexico)
• Supported commercial processes including proposal development, pricing alignment, and client coordination

Marketing & Operations Manager at Ingenics México (2018-01 – 2022-03)

Led marketing strategy and execution aligned with business goals, managed digital channels and supported sales operations.

• Led marketing strategy and execution aligned with business goals
• Managed digital channels, campaigns, and KPIs
• Supported sales through proposals, presentations, and client materials
• Built structured processes to improve execution consistency

MBA in Business Administration – Tecnológico de Monterrey (ITESM)

Bachelor in Marketing – ITESM Puebla

Exchange Program – Hochschule München