Itzia González

Marketing and Entrepreneurship graduate with a strong interest in consumer behavior and data-driven decision making. Experienced in research, survey design, and data analysis, with the ability to translate insights into clear and actionable outputs. Skilled in Excel and structured analysis, with a strong curiosity about people's needs, motivations, and behaviors.

Comfortable working with data and collaborating across teams to support strategic decisions. Proactive, analytical, and eager to develop within brand strategy and consumer insights in a global environment.

Operations & HR Support (Freelance) at Gesar Consultancy Firm (2021-05 – Present)

Supported coordination of structured processes and documentation, ensuring accuracy and organization. Assisted in communication with stakeholders and internal coordination. Created reports and presentations to support decision-making and managed and organized information across projects.

• Supported coordination of structured processes and documentation, ensuring accuracy and organization
• Assisted in communication with stakeholders and internal coordination
• Created reports and presentations to support decision-making and managed and organized information across projects

Operations & Administrative Assistant at Proyectos y Construcciones Virgo (2021-11 – 2022-04)

Managed documentation and internal records with high attention to detail. Supported coordination of daily operations and internal processes. Ensured accuracy and consistency across administrative tasks.

• Managed documentation and internal records with high attention to detail
• Supported coordination of daily operations and internal processes
• Ensured accuracy and consistency across administrative tasks

Stakeholder & Operations Support Assistant at Dp Real Estate (2020-06 – 2020-12)

Communicated with clients and supported relationship management. Analyzed client needs and adapted communication strategies. Assisted in preparing presentations and materials. Contributed to improving customer engagement.

• Communicated with clients and supported relationship management
• Analyzed client needs and adapted communication strategies
• Assisted in preparing presentations and materials
• Contributed to improving customer engagement

Client & Service Operations Specialist at Ruthston Travel Agent (Teleperformance) (2018-01 – 2020-12)

Managed high-volume customer interactions across phone and digital channels. Identified customer needs and provided tailored solutions, ensuring satisfaction and retention. Tracked and documented customer interactions and outcomes. Adapted communication to different customer profiles and situations.

• Managed high-volume customer interactions across phone and digital channels
• Identified customer needs and provided tailored solutions, ensuring satisfaction and retention
• Tracked and documented customer interactions and outcomes
• Adapted communication to different customer profiles and situations

Content & Event Promotion (Padova) at University of Padova, Italy (2023-05 – Present)

Engaged with diverse audiences, strengthening interpersonal and communication skills. Coordinated event participation and managed attendee interactions. Promoted events through targeted communication strategies. Supported event organization and logistics in fast-paced environments.

• Engaged with diverse audiences, strengthening interpersonal and communication skills
• Coordinated event participation and managed attendee interactions
• Promoted events through targeted communication strategies
• Supported event organization and logistics in fast-paced environments

MSc in Entrepreneurship & Innovation – University of Padova (2022 – 2025)

Bachelor's Degree in Business Administration – University of Tecmilenio (2017 – 2021)