Senior graphic designer specialized in brand governance, visual systems, editorial design, cross-channel campaign execution, ESG reporting, and content adaptation across digital and offline platforms
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Senior Graphic Designer with 11+ years of experience developing strategic visual communication, scalable design systems, and integrated marketing assets for global organizations including Aeroméxico, Merck, Continental, and ICA.
Specialized in brand governance, visual systems, editorial design, cross-channel campaign execution, ESG reporting, and content adaptation across digital and offline platforms. Experienced leading creative workflows, coordinating junior designers, and collaborating with multidisciplinary stakeholders to ensure consistency, scalability, and high-quality execution aligned with business objectives.
Advanced proficiency in Adobe Creative Suite, AI-powered creative tools, and template-based content production. Strong understanding of visual standards, reusable content frameworks, accessibility considerations, and high-volume creative operations in fast-paced corporate environments.
Mexico City, Mexico | February 2019 – April 2026
Collaborated closely with Branding, Marketing, and Digital Media teams to execute integrated campaigns aligned with strategic business goals and brand standards.
Led creative production workflows for the annual marketing plan, coordinating junior designers, project timelines, priorities, and deliverables.
Developed scalable master graphics, modular visual systems, and reusable templates for social media, digital advertising, internal communications, and out-of-home campaigns.
Designed and produced paid social media assets in Smartly, including dynamic feed creatives, carousels, static ads, and rich media formats for Meta Platforms, LinkedIn, X, DV360, and Google.
Led the design and layout of the company’s annual ESG Report, integrating complex data visualization while aligning deliverables with corporate standards and international ESG frameworks.
Contributed to the company-wide brand redesign across digital and offline touchpoints, supporting brand consistency and visual evolution.
Designed executive presentations and high-level communication materials for internal stakeholders and leadership teams.
Supported airport branding initiatives, sponsorships, events, and entertainment activations with integrated visual assets.
Collaborated on the implementation of AI-powered creative workflows using tools such as ChatGPT, Google Gemini, and Adobe Firefly to streamline production processes and creative development.
Mexico City, Mexico | October 2017 – February 2019
Designed static and multimedia content for social media channels, including single-image posts, carousels, and short-form video assets.
Developed creative concepts and campaign assets for seasonal and thematic initiatives including the 2018 FIFA World Cup, Mother’s Day, and travel campaigns.
Created logos and visual materials for internal communication campaigns and stakeholder initiatives.
Assisted in maintaining visual consistency across marketing and communication channels.
Mexico City, Mexico | June 2016 – October 2017
Designed multimedia assets and social media content for brands including Continental and Merck.
Developed master graphics and visual proposals for advertising pitches and integrated campaigns.
Created editorial layouts, infographics, pictograms, packaging, and sales materials for corporate clients.
Designed landing pages and digital assets for pharmaceutical and industrial sector clients.
Produced executive presentations and annual report materials for ICA.
Mexico City, Mexico | July 2014 – May 2016
Supported the creation and organization of multimedia stock libraries for editorial and academic use.
Assisted in creative production workflows and asset management processes.
Universidad Nacional Autónoma de México
Bachelor’s Degree in Design and Visual Communication
Facultad de Estudios Superiores Cuautitlán Mexico | 2008 – 2012 Graduated with Honors
Diploma in Digital Photography — “Nuevos Caminos de la Fotografía”
Academia de San Carlos | 2013 Instructor: María Fernanda Sánchez-Paredes
Workshop — Principles of Editorial Design
Centro Nacional de las Artes | 2015 Instructor: Amanda Lemus
Workshop — Editorial Communication and Design
Fundación Picnic | 2015 Instructor: Oscar Rodríguez Amado
Online Course Google UX Design
