J. Miguel Covarrubias

With over 20 years in the hospitality and luxury hotel industry, I have developed a keen understanding of promoting tourism in our country, particularly in our state. My experience includes working closely with key departments and contributing to business development with a Mexican hotel group in Riviera Maya. I have also been part of award-winning teams recognized by AAA, Forbes, Conde Nast, Travel & Leisure, and Fine Hotels & Resorts American Express.

I am eager to take on new challenges to enhance my management skills, aiming to become a proactive and vital asset to any organization.

Chief Butler - Fairmont Maya Koba

(2025-12 - 2026-04)

Lead and manage the Butler Department, delivering highly personalized, anticipatory service for VIP guests in alignment LQA and Forbes standards. Train and mentor, the team to uphold excellence in discretion, efficiency, and attention to detail while ensuring seamless coordination across departments for exceptional guest experiences. Successfully increased guest satisfaction scores from 62% to 96% within two months, the highest improvement in over two years, through strategic leadership and service optimization.

Chief Concierge - Waldorf Astoria Riviera Maya

(2025-03 - 2025-11)

Oversee the performance of the concierge and bellboy teams, ensuring seamless daily operations and the delivery of exceptional, personalized guest experiences. I lead training and development initiatives to uphold the highest luxury service standards, while anticipating guest needs and coordinating across departments to ensure flawless execution. Additionally, I manage guest relations, resolve concerns efficiently, and drive continuous improvement in service quality and satisfaction.

Senior Concierge - Chablé Yucatán

(2024-11 - 2025-02)

Deliver exceptional, personalized service to high-profile clients by managing complex requests, coordinating travel, dining, and exclusive experiences, and providing tailored recommendations. I maintain strong relationships with local partners to ensure seamless arrangements, while handling sensitive matters with discretion and efficiency. Additionally, I support team development, stay ahead of trends, and contribute to elevated guest satisfaction, aligning with award-winning luxury standards.

VIP Service Concierge - Kempinski Cancun

(2022-10 - 2024-11)

Anticipate and prioritize guest communication to ensure seamless service aligned with Forbes and AAA standards, while delivering personalized and discreet attention to VIP guests and media talents. Lead direct sales strategies and proactively promote spa, wellness, and resort outlets to drive engagement and revenue. Leverage extensive experience in guest relations to consistently meet and exceed both guest and management expectations.

VIP Service Concierge - Ritz Carlton Cancun

(2006-08 - 2022-09)

Analyze market competition to develop strategies that attract and retain guests while implementing programs that ensure consistent VIP-level service. Provide comprehensive guidance on hotel and destination offerings, creating seamless, end-to-end experiences from pre-arrival to departure that foster strong guest relationships. Uphold the highest quality standards to deliver memorable, personalized experiences that drive long-term loyalty.

VIP Service Concierge & Manager On Duty - Mayan Palace & The Grand Mayan - Vidanta

(2003-12 - 2006-07)

Responsible for providing personalized and high-level assistance to VIP clients, executives, and luxury guests by anticipating and fulfilling their needs through exclusive, discreet, and efficient service. Duties include coordinating domestic and international travel arrangements, managing reservations for hotels, restaurants, and luxury experiences, organizing private and corporate events, handling personalized shopping and special requests, overseeing private transportation and logistics, resolving unexpected situations promptly, and creating customized experiences focused on exceptional customer satisfaction.

Bachelor Degree - Marketing - Universidad Tecnológica de México (1995 - 1998)