José Rizo

Dynamic and strategic SEO Strategist with a proven track record in spearheading robust SEO strategies to drive organic growth and revenue. With a keen eye for detail and exceptional organizational skills, I excel in developing and implementing comprehensive keyword research, lead generation strategies, and content gap analyses. My expertise extends to creating compelling narratives for stakeholder presentations and leading initiatives for scalable data analysis.

I am highly motivated to continuously learn and excel, leveraging my deep understanding of SEO goals and KPIs to contribute significantly to team success.

Sr. SEO Specialist, Toptal, Remote

OCTOBER 2023 — PRESENT

• Led comprehensive SEO strategies to drive organic growth, focusing on optimizing content and improving search engine rankings.
• Conducted in-depth keyword research to guide and enhance content creation, ensuring alignment with market trends and user search behaviors.
• Led targeted lead generation initiatives, devising strategies with a sharp focus on driving revenue and customer engagement.
• Implemented authority growth tactics to elevate the brand's online presence and credibility in the industry.
• Performed rigorous competitor and content gap analyses to identify opportunities for differentiation and market leadership.
• Crafted and delivered compelling storytelling presentations to stakeholders, effectively communicating SEO strategies and their business impact.
• Developed and conducted voice-over training sessions for SEO specialists, enhancing team skills and knowledge in SEO best practices.
• Actively participated in Review of Business (RoB) meetings, presenting new initiatives and forecasting their impact on organic traffic, leads, and revenue.
• Collaborated closely with Data Analysts to develop semi-automated frameworks, streamlining data analysis processes for scalability and efficiency.

IE Business School Madrid

Bachelors degree in BA