Sr Brand Manager / Brand Group Manager
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Delivered 12+ years driving brand strategy and growth.
Demonstrated analytical, negotiation and results-driven mindset in dynamic environments.
Led brands with strategic vision, strong P&L ownership and consumer focus.
Moët Hennessy México 2024 - Present
-Led brand strategy and P&L management for the premium portfolio, driving profitability and sustained growth.
-Developed annual brand plans and regional go-to-market strategies, aligning sales, trade,
and finance teams.
-Coordinated 360° integrated marketing campaigns across on/off trade and digital platforms, strengthening brand equity and market share.
-Positioned Hennessy as the fourth most profitable brand in the portfolio.
Sr. Brand Manager – Brown Spirits
Moët Hennessy México 2023 - 2024
-Designed communication strategy and innovation pipeline, integrating consumer insights.
-Managed budget and forecast, ensuring achievement of financial objectives.
Implemented trade marketing and POS visibility initiatives, achieving +20% volume growth for Glenmorangie.
-Collaborated with creative, PR and media agencies, ensuring on-time execution.
Sr. Brand Manager – Hennessy
Moët Hennessy México 2022 - 2023
-Developed brand strategic plan, prioritizing cultural territories and local relevance.
-Executed activations, events, and influencer partnerships, increasing +40% on-trade visibility.
-Analyzed market dynamics and brand performance, optimizing investment decisions.
Adidas México 2019 - 2021
-Led activation and trade marketing strategy for key LATAM accounts.
-Negotiated and implemented commercial plans and e-commerce launches, achieving top brand positioning.
-Coordinated cross-functional teams (Sales, Digital, Retail) to ensure integrated execution.
-Managed strategic partner relationships, maximizing sell-out and visibility.
-Acted as People Manager, leading a team of 5 Account Marketing reports and defining the commercial strategy and GTM execution across key accounts.
Brand Manager Football & Running
Adidas México 2018 - 2019
Universidad del Valle de México 2014
