Josue Mayoral Torres

Marketing & Data Analyst with more than 2 years of experience in digital strategy, analytics, and customer relationship management (CRM). Skilled in ETL processes, data cleaning and transformation, and generating actionable insights using Python (Pandas, NumPy, SciPy), SQL, and data visualization tools. Experienced in collaborating with multidisciplinary teams to optimize processes, identify growth opportunities, and support data-driven business decisions.

Sales Advisor - ADS Partner Agency

(2025-04 - 2025-11)

• Updated and enriched CRM databases with prospect and customer information, improving the quality of data available for commercial follow-up and outreach.
• Analyzed customer and prospect records to identify segments with cross-selling, reactivation, and new-sales opportunities, supporting more targeted commercial actions.
• Managed lead follow-up and discovery conversations to identify business needs and provide relevant information to internal teams throughout the sales process.

Marketing Coordinator - Web Sensei Solutions (Entrepreneurial Project)

(2024-08 - 2025-04)

• Managed projects across different industries, from organic content creation to advertising campaigns and B2C sales support.
• Conducted market analysis to define target audiences and collaborated on improving internal processes and workflows.

Marketing Assistant - Monograma Digital Agency

(2023-11 - 2024-07)

• Redesigned ambiguous client reports by adding clearer visualizations and performance metrics, including profit margins and engagement from new versus returning users.
• Improved reporting workflows and internal protocols, increasing efficiency in the delivery of progress updates and final projects by 25%.
• Presented and interpreted campaign and performance data directly with clients, translating results into clear business insights and recommendations.
• Researched, analyzed, and executed traditional and digital marketing strategies while monitoring performance and identifying customer acquisition opportunities.

Art Instructor - Escuela Jalisciense de Arte y Cultura

(2022-09 - 2023-09)

• Taught art classes to audiences of different ages and applied marketing strategies related to service, pricing, and positioning.

Fourth Generation Intern, Non-Technical Profile - Metadata Analysis - Hewlett Packard Enterprise

(2022-02 - 2022-08)

• Used internal tools to publish marketing content and generate performance reports.
• Managed video publishing platforms, ensuring asset IDs were available across the website and external channels.
• Improved metadata accuracy by applying corporate standards and coordinating required updates with asset owners.
• Participated in pilot projects with external vendors for content measurement and analysis.

Bachelor's Degree - Marketing - University of Guadalajara (UDG) (2018 - 2023)

Certification - Data Analysis - TripleTen Bootcamp (2026)