Karen Guillén

Degree in Communication and digital media. I am currently AdOps Maneger Jr on Gameloft for Brands.

Adops Manager Jr at Gameloft (2025-03 – Present)

• Responsible for managing budgets and optimizing digital campaigns in the gaming sector, focused on achieving and exceeding KPIs (CTR, viewability, engagement).
• Data analysis to improve campaign performance and maximize results.
• Development of reports with strategic insights and best practices to support decision-making

Account Executive Jr de Xataka Latam en México y Colombia at Webedia Latam (2023-11 – 2025)

• Administrative management of initial and final purchase orders.
• Coordination with design and production teams for material creation.
• Tracking and implementation of campaign KPIs.
• Preparation of final reports.
• Communication with clients for material approval and KPI tracking for Colombia and some countries in LATAM.

Account Executive Jr. at Webedia Latam (2023-02 – 2023-11)

• Administrative management of initial and final purchase orders.
• Coordination with design and production teams for material creation.
• Tracking and implementation of campaign KPIs.
• Preparation of final reports.
• Communication with clients for material approval and KPI tracking for Colombia and some countries in LATAM.
• Additional: I assisted in the organization and management of events for sales with clients.

Internship account at Mundo Ejecutivo (2022-08 – 2023-02)

• Support the Account Manager with the preparation of final campaign reports.
• Create purchase orders and track campaigns.
• Prepare final campaign reports.
• Assist the Sales Manager in scheduling commercial meetings.

Internship in the marketing area at Grupo Mundo ejecutivo (2021-08 – 2021-12)

• In charge of advertising for the magazines Mundo Express (weekly), Mundo Ejecutivo (monthly), and Colonos (monthly).
• Manage the company's witnesses.
• Insertion guidelines.
• Communication with other media outlets and the company.
• Upload the advertising for each magazine (weekly or monthly) to the Zoho CRM.

Highschool – UVM Roma (2014-08 – 2017-05)

Collage – UVM San Rafael (2017-08 – 2021-12)