Karla Páramo

I am a proactive and service-oriented professional with experience in public relations, internal communications, stakeholder engagement, and event management.

PUBLIC RELATIONS COORDINATOR at Mazda Motor Manufacturing de México (2022-02 – Present)

• Led media relations activities to promote a positive corporate image and strengthen brand reputation.
• Managed Corporate Social Responsibility (CSR) programs, overseeing donations, community outreach activities, and stakeholder engagement efforts.
• Established and maintained relationships with Guanajuato State and municipal government officials, coordinating corporate participation in public and business events.
• Directed internal communications through multiple platforms, including intranet sites, employee communication channels, and corporate websites.
• Coordinated corporate events and supported executive-level interactions with stakeholders.
• Prepared communication materials, reports, presentations, and announcements for employees and external audiences.

PUBLIC RELATIONS SPECIALIST at Mazda Motor Manufacturing de México (2018-02 – 2022-02)

• Led the planning, development, and execution of key corporate engagement events for 5,000 employees, including the Mazda Cup, Mother's Day, Ekiden race and Year-End Festival, driving employee engagement, motivation, and organizational culture.

ENGLISH TEACHER at Centro Educativo M.A.P.I. (2017-01 – 2017-08)

• Planned and coordinated academic events and special projects aimed at enhancing students' foreign language and intercultural communication skills.

STAFF EVENTS at Tourism Dept. of Salamanca Municipallity (2015-01 – 2015-11)

• Managed event logistics and operational coordination for high-profile municipal tourism and cultural events, including the Gastronomic Forum, Offering Festival, and Festival Colors.
• Partnered with government officials, community organizations, and external stakeholders to ensure successful event.

Bachelor in Tourism Management – University of Guanajuato (2015-07)