Lisette Garcia

Soy recién egresada de la Universidad la Salle bajío en Administración de Negocios en Entornos Virtuales.

Durante los últimos 4 años he tenido experiencias profesionales en organismos internacionales; he desempeñado puestos de liderazgo en iniciativas de impacto; y he tenido experiencia internacional de voluntariado. Experiencia en ventas B2C, Marketing Digital, Project Management y liderado congresos nacionales.

National Coordinator of Foreign Relations- AIESEC Mexico. December 2023- Currently.

• Responsible for market research.
• Creation of sales portfolio.
• B2B sales.
• Hubspot

Local Director of Marketing and Alliances - AIESEC in Querétaro. July/2022 - February 2023

• Responsible for the study of the Market and Buyer Persona for the programs.
• Develop relationships with government and university alliances at the local level.
• Local Brand Management: Making sure that marketing activities are carried out in the target markets in the target markets.
• Responsible for managing the MKT area and complying with the team's standards.
• Manage marketing strategies in accordance with the guidelines provided by the Brand.

President of the organizing committee of congresses August/2022- November 2022

• Organize a national congress for AIESEC Mexico.
• Negotiation for sponsorship, suppliers and hotels.
• Supervise logistics of the event.
• Attendance of 200 people.

Vice President of Marketing for the national congress of AIESEC Mexico.

• Content creation.
• Interaction dynamics. 

Director of the Global Talent area- AIESEC in León. February/2020- February/2022

• Team leader of 9 people.
• Customer Services
• B2C sales.
• Sales strategies.
• Data Management or CRM.
• International relations.
• Project Manager.

Internship at Economica Digital - September/2021-February 2022

• Digitizing business.
• Digital market research.
• Marketing campaigns.
• e-commerce.

Global Talent Coordinator- AIESEC in León. August/2018- January/2020

• International relations.
• Sales strategies.
• Manage databases or CRM.

Diploma in Public Relations – Edutin Academy January 2023- Currently.

English- European Academy. January 2023- Currently.

Bachelor of Business Administration in Virtual Environments – La Salle Bajío University. August 2018-July 2022

e-commerce, marketing, systems engineering and administration.

IBM- Student Advocate- October 2021- January 2022

Course for young people that impact November-2022- Currently.