Lorea Larrañaga

Passionate about managing high-stakes projects, I hold a Bachelor's degree in Economic and Social Management and boast over 4 years of providing exceptional customer service with a proven ability to coordinate internally and externally across various teams and stakeholders. A quick learner with a relentless commitment to personal and professional growth, demonstrating a strong capability in handling unexpected issues.

As an Experiential Marketing Project Manager at Guateque in Mexico City, where I played a pivotal role in managing customer service for AAA accounts. My responsibilities included commercial lead tracking, budget management, and collaborating across all areas of the organization. I excelled in problem-solving, adeptly handling unexpected challenges, identifying potential risks, and adjusting project timelines as necessary. A highlight of my tenure was leading a team of project coordinators to ensure that our project goals were consistently met on time and within budget. I successfully coordinated high-profile events with budgets exceeding 3 million Mexican pesos, including Zona Maco, Casa del Anfitrión T1800, Sabores Polanco, and NBA House Mexico, guaranteeing flawless execution. Through assertive communication, I effectively met client needs and expectations while collaborating with esteemed brands such as José Cuervo, Nespresso, Perrier, the NBA, and Philip Morris International.

In September 2019, I graduated with Honours from Université Lumière Lyon 2 in Lyon, France, earning a Bachelor’s degree in Economic and Social Management. My academic journey included rigorous coursework in Marketing, Management, International Business, and Public Relations, equipping me with a comprehensive understanding of economic frameworks and social dynamics. This diverse curriculum not only enhanced my analytical skills but also fostered a global perspective on business practices, preparing me for future challenges in the economic and social sectors.