Lucia Piñeiro

People & Culture Leader with international experience in hospitality, specializing in HR strategy, organizational development, and learning transformation across multi-site operations in Spain and Italy. Proven track record in building high-performance teams, designing impactful training frameworks, and leading cross-functional HR initiatives that directly support business growth and operational excellence. Combines strategic thinking with hands-on execution, with strong expertise in aligning people strategy with business objectives, enhancing employee engagement, and driving cultural transformation in dynamic environments.

People & Culture Manager IT & Regional Special Projects at SIRCLE COLLECTION (2025-04 – Present)

Expanded role combining local HR leadership with regional project ownership, supporting cross-country initiatives in Spain and Italy within a hospitality group.

• Lead the People & Culture function for a 65-room hotel operation, supporting a team of 18 employees and outsourced staff, ensuring alignment between people processes and operational needs
• Coordinate and support the implementation of regional Learning & Development initiatives, contributing to the standardization of training practices across Spain and Italy
• Manage and follow up on Health & Safety (PRL) processes, ensuring compliance with local regulations and alignment with company standards
• Participate in the development and rollout of Sircle Impact initiatives, supporting employee engagement and corporate culture across locations (CSR)
• Collaborate with corporate and local stakeholders to ensure consistency in HR processes and support cross-functional projects
• Act as a key link between local operations and regional HR priorities, facilitating communication and execution of initiatives

People & Culture Manager at SIRCLE COLLECTION - SIR HOTELS (2019-02 – 2025-03)

People & Culture Manager responsible for the full employee lifecycle within a hotel operation, supporting business needs in a fast-paced hospitality environment.

• Implemented the full HR function for a hotel with up to 80 employees, covering the entire employee lifecycle, benefits, payroll, budgeting, employee relations, and equality plan
• Supported department managers in team organization, performance follow-up, and day-to-day people management
• Coordinated internal training initiatives, aligning development actions with operational priorities
• Oversaw HR administration and external payroll coordination, ensuring accuracy and compliance with labor regulations
• Managed employee relations topics, including conflict resolution and workplace environment improvement
• Ensured compliance with labor legislation and internal policies within the Spanish framework

Human Resources Manager at FRENCHMAN'S CREEK BEACH & COUNTRY CLUB 5*GL (2016-09 – 2018-11)

Human Resources Manager in a 5-star private country club, supporting a large-scale, international workforce in a high-service hospitality environment.

• Coordinated daily and periodic HR operations for an international workforce in a country club with over 500 employees, ensuring effective execution of processes in a high-volume environment
• Implemented employee training programs, contributing to a +25% increase in job satisfaction based on internal surveys
• Participated in end-to-end recruitment processes, with temporary hires accounting for around 20% of the workforce at the start of the season to meet operational needs
• Improved HR documentation and reporting procedures, reducing administrative errors by 30% and increasing process efficiency
• Supported organizational development initiatives, contributing to the development of key operational and service competencies

Early Career in Hospitality Operations at MELÍA HOTELS INTERNATIONAL | FRENCHMAN'S CREEK BEACH & COUNTRY CLUB | LAKE NAOMI CLUB (2011 – 2017)

Progressive experience in hotel and private club operations across Spain, France and the United States, building a strong foundation in service excellence, team coordination, and operational management within high-end hospitality environments.

• Assistant to General Management & Quality
• Dining Room & Events Supervisor
• Operations Manager Assistant
• Restaurant Supervisor

Higher Diploma in Hotel Business Management – Centro Superior de Hostelería de Galicia (2005 – 2011)

Master's Degree in Marketing and Sales Management – Escuela de Negocios y Dirección (2012 – 2013)

Course in Creation, Development, and Launch of Tourism Ventures. Entrepreneurship / Entrepreneurial Studies – EOI - School of Industrial Organization (2012 – 2013)

Training in The 7 Habits of Highly Effective People® – Franklin Covey (2016 – 2016)

Certificate in Management and Leadership – Institut Gomà (2019 – 2020)

Certificate in Strategic Management Training – HRCP (2020 – 2020)

Certificate in Equal Treatment of LGBTI People for Selection Teams (2025 – 2025)