Lupita Cortes

Brand Strategist and Creative Lead with over 10 years of experience helping organizations build, position and grow brands through strategy, creative direction and integrated marketing. My background spans real estate, education, culture and agency environments, where I have led multidisciplinary teams, developed brand positioning, managed creative projects and translated business objectives into cohesive brand experiences. I combine strategic thinking with a strong foundation in design and communication, enabling me to connect brand identity, customer experience and marketing initiatives to support business growth, customer engagement and long-term brand value.

I enjoy collaborating across teams, solving complex challenges and building brands that are both strategically sound and creatively compelling. I am particularly interested in Brand Management, Brand Strategy, Creative Direction and Marketing leadership roles where I can bridge business strategy with impactful brand execution.

Brand Strategy & Creative Consultant - Agencia de Marketing - Zapopan, Jalisco

(2014-05)

Advise entrepreneurs and marketing agencies on brand strategy, positioning and growth, helping transform business goals into cohesive brand experiences. Develop branding, integrated marketing initiatives, customer journeys, digital campaigns, websites and creative direction that strengthen brand equity and support commercial objectives.

Brand Manager & Creative Lead - SUMIE IDEAS & REAL ESTATE - Guadalajara, Jalisco

(2019-07 - 2026-04)

Led brand positioning, creative direction and integrated marketing for multiple brands and clients. Managed cross-functional teams across design, communications and paid media, developing campaigns, brand experiences, loyalty initiatives and digital strategies that strengthened brand consistency and supported business growth.

Creative Project & Brand Coordinator - Cuentos Mixe - Guadalajara, Jalisco

(2017-02 - 2023-12)

Led the creative coordination and brand development of an award-nominated documentary project, overseeing visual identity, promotional materials and creative production. Acted as the liaison between the film director and multidisciplinary design and animation teams, translating the creative vision into actionable guidelines, managing project timelines and reviewing deliverables. Contributed to festival strategy, partnerships and promotional initiatives supporting the documentary's recognition at national and international film festivals.

Junior Graphic & Social Media Designer - VÉRTICE COMUNICACIÓN - Guadalajara, Jalisco

(2018-12 - 2019-03)

Designed digital and print materials for social media, email marketing, packaging and brand communication, supporting creative concepts and campaign adaptations across multiple platforms.

Graphic Designer & Community Engagement Coordinator - ITESO - Guadalajara, Jalisco

(2016-08 - 2017-09)

Supported cultural engagement initiatives by developing visual identity, communication materials and editorial assets that connected museums with local communities. Conducted field research and documentary photography to inform outreach strategies and enhance audience participation.

Diplomado - Comunicación y marketing (Dirección Creativa) - Universidad Anáhuac Mayab (2024-08 - 2024-12)

Licenciatura - DISEÑO INTEGRAL - INSTITUTO TECNOLÓGICO DE ESTUDIOS SUPERIORES DE OCCIDENTE (ITESO) (2012-08 - 2017-12)

Taller - MARKETING (TALLER DE PRINCIPIOS DE MERCADOTECNIA) - IED de Madrid (2016-01 - 2016-07)

Licenciatura - DIBUJO ARTÍSTICO Y PROCESOS DE PRODUCCIÓN - UNIVERSIDAD POLITÉCNICA DE MADRID (2016-01 - 2016-06)