Luz Andrea Lopez

Results-driven professional with over 12 years of experience in spearheading comprehensive digital strategies within high-growth sectors, including consumer goods, real estate, automotive, and media. Demonstrated success in managing cross-functional teams, cultivating agency partnerships, and directing multi-channel campaigns (Paid Media, CRM, SEO, email marketing) that yield quantifiable business results.

Digital Marketing Coordination — Paid Media and Customer Relationship Management at Royal Canin Mexico (Mars, Inc.) (2022-08 – Present)

I directed the development and implementation of digital marketing strategies for a prominent global pet nutrition brand. I facilitated inter-agency collaboration, supervised the complete cycle of both global and local campaigns, and managed the automation and personalization of customer communications.

• I spearheaded the comprehensive marketing plan at BAPO, aligning the digital strategy with the business objectives in México.
• I spearheaded the optimization of paid campaigns, resulting in a threefold increase in the CTR from 1% to 3%, enhancing the VTR to over 80%, and expanding the incremental reach by 5% to 10%.
• I successfully managed lead generation programs that achieved consistent year-over-year growth of 10%, thereby expanding the pipeline of qualified prospects.

Digital Marketing Specialist — B2B Strategy at Colliers Mexico (2021-03 – 2022-07)

I led the comprehensive transformation of Colliers' B2B digital marketing funnel, guiding the shift from a traditional referral-dependent model to a scalable digital acquisition strategy.

• I developed and executed top and mid-funnel strategies that enhanced web traffic by 50% within 12 months.
• I developed the CRM database from the ground up and expanded it to over 2,000 qualified leads through targeted lead generation campaigns.
• I worked closely with the sales team in crafting proposals, resulting in a closing rate of 60% (3 of 5 proposals successfully closed).

Digital Marketing Coordination — Paid and Organic Strategies at Mood Agency (2019-07 – 2020-03)

I directed the digital marketing strategy for a Miami-based agency focused on promoting products from Latin American influencers, managing both paid media and organic channels to optimize ROI.

• I directed creative teams, organized by brand and influencer, to ensure the consistent production of content aligned with each identity.
• I devised and executed email marketing strategies aimed at cart recovery, enhancing conversion rates, and launching new products.
• I developed and refined campaigns on the SOME, G-ADS, and DV360 platforms.

Email Marketing and Social Media Specialist at Netshoes (2020-04 – 2020-10)

Marketing Executive at Performance Boats (2019-01 – 2019-07)

Bachelor in Marketing – Universidad Popular Autónoma del Estado de Puebla (2009 – 2013)

Diploma in Digital Marketing, E-commerce, and Marketplaces – Universidad del Valle de México