Maeva Vialard

Multidisciplinary Communication and Marketing Specialist with experience driving impactful 360° campaigns, rebranding efforts, and cross-cultural projects across Latin America. Skilled in crafting compelling narratives, optimizing digital strategies, and aligning brand messaging with business objectives. Known for blending creativity with analytical thinking to deliver high-impact results in dynamic, fast-paced environments.

External Communication Trainee at Siemens Energy (2026-01 – Present)

• Collaborate in the creation and management of our Managing Director's positioning strategy. Manage and administer internal communication channels (Viva Engage, SharePoint, and Teams).
• Assist in the production of multimedia content such as videos, infographics, animations, and presentations.
• Prepare press briefings and briefing materials for events we participate in.
• Support the management of our executives' social media accounts.
• Measure KPIs for social media and internal channels. Participate in the planning and execution of internal events.
• Manage vendors.
• Collaborate in the coordination of internal communication projects with other departments and company leaders.

Brand Intern at DiDi (2024-02 – 2025-06)

• Led the launch of DiDi Travel LATAM, developing global playbooks and managing in-app assets and 360° campaigns.
• Directed Driver Center rebranding in Mexico, Peru, and Cairo, coordinating multicultural teams and agencies.
• Oversaw the LATAM website rebrand in collaboration with DiDi China.
• Designed strategies for La Casa de los Famosos México 2024, achieving +400K views on TikTok.
• Co-led the internal launch of DiDi 2.0, securing global adoption of the refreshed identity.
• Recognized with the Golden Intern Award 2024 (LATAM).

Storytelling, Marketing & Communication Strategy Intern at Tec de Monterrey (2023-08 – 2024-07)

• Covered high-visibility institutional events, boosting online visibility and supporting the achievement of conversation targets
• Increased digital reach by 197% (5.2M accounts) and surpassed engagement goals (131%).
• Led content campaigns with Starbucks Mexico and NFL Mexico.

Writer Intern at CONECTA Nacional (2023-08 – 2024-07)

• Authored strategic articles and newsletters aligned with institutional identity.
• Covered academic and cultural events, creating human-centered journalistic content.

Bachelor in Communication with Honours of Excellence in Communication – Tecnológico de Monterrey (2021-08 – 2025-06)

Diploma in Marketing and Communication Strategies in Marketing and Communication Strategies – Tecnológico de Monterrey (2024-08 – 2024-12)

Project - Unilever (2024) in Communication strategies for sustainability leadership – Tecnológico de Monterrey (2024-01 – 2024-01)

Project - Warner Bros – Dune 2 (2023) in Marketing & communication strategies for international premiere – Tecnológico de Monterrey (2023-01 – 2023-01)

Project - Liga MX Femenil (2024) in Strategy to position women's soccer as a cultural pillar – Tecnológico de Monterrey (2024-01 – 2024-01)