Mafer Espinoza

Executive Support and Leadership Coordination professional with experience supporting senior leadership in multinational manufacturing and institutional environments. Combines executive support, stakeholder management, internal communications, and project coordination expertise to enhance operational efficiency and leadership effectiveness. Experienced working with global and regional stakeholders, coordinating executive operations, travel logistics, leadership communications, and strategic initiatives in fast-paced environments.

Executive Assistant to Production Center Director & Regional Engineering Director at BEIERSDORF MANUFACTURING MEXICO (2024-06 – 2026-08)

Provided executive support to the Production Center Director and Regional Engineering Director (LATAM), coordinating priorities across local, regional, and global stakeholders.

• Streamlined and managed concurrent executive calendars for two directors, resolving scheduling conflicts across multiple time zones and VP-level stakeholders.
• Organized leadership meetings and events, managing scheduling, logistics, communications, and stakeholder alignment.
• Managed domestic and international travel arrangements, expense reporting, and logistics for executives and global visitors, including transportation, accommodations, security coordination, and site access requirements.
• Handled confidential and sensitive information while supporting executive decision-making and day-to-day operations.
• Supported the evaluation, selection, and implementation of a new regional corporate travel agency and subsequently served as Key User and primary site contact for approximately 400 users, providing training, coordinating local requirements, supporting issue resolution, and managing ongoing vendor service coordination.

Communications Specialist (Concurrent Assignment) at BEIERSDORF MANUFACTURING MEXICO (2024-08 – 2025-11)

• Developed internal communications and leadership messaging aligned with site priorities and organizational initiatives.
• Adapted regional and global communications for local audiences, ensuring alignment with corporate guidelines.
• Published and maintained content across intranet, SharePoint, digital screens, newsletters, and email communications.
• Supported the communication and promotion of internal events, including town halls, trainings, and leadership meetings.

Assistant in Gender Equality Coordination (CÓDIGO-C) at CINVESTAV – Centro de Investigación y de Estudios Avanzados del IPN (2022-01 – 2024-05)

• Supported the creation and operations of the Gender Equality Coordination.
• Administered leadership schedules, coordinated high-priority meetings, and managed travel logistics.
• Coordinated visits and maintained communication with directors, researchers, and external stakeholders.
• Prepared reports, presentations, and administrative documentation, including government gender equality projects.
• Designed institutional content and graphic materials for internal communications.

Assistant at Planning Secretary and Diffusion Coordination at CINVESTAV – Centro de Investigación y de Estudios Avanzados del IPN (2019-10 – 2021-12)

• Facilitated institutional and public communication initiatives to enhance institutional visibility.
• Supported the development of Cinvestav's institutional communication manual.
• Created communication materials and updated content for Avance y Perspectiva, Cinvestav's scientific magazine.

Assistant in Communications Office – Unit of Advanced Genomics, Langebio at CINVESTAV – Centro de Investigación y de Estudios Avanzados del IPN (2017-02 – 2019-09)

• Supported the creation of the Communications and Linkage Office.
• Coordinated visits for external researchers, students, and guests.
• Managed agendas and logistics for national and international events.
• Created communication and social media content for scientific and regional events.

Independent Event Planning & Social Media Projects at Independent (2011-09 – 2017-01)

• Planned events and developed social media strategies for festivals and local design markets.
• Negotiated artist bookings and contracts, coordinated schedules, accommodations, and event logistics.

Bachelor's Degree in Fashion and Footwear Design – Universidad De La Salle Bajío (2007 – 2011)

Diploma in Business Planning, Product Quality Processes, and Design – Universidad De La Salle Bajío (2013 – 2013)