SEO Specialist at Grupo Xcaret (2021-01 – Present)
Leading SEO strategy and implementation for multiple high-traffic websites in the hospitality and tourism industry.
- Keyword research to identify content opportunities for optimization and content creation for Grupo Xcaret's websites and blog.
- Implementing different types of schema, such as product/review, event, FAQs, app, video and blog article.
- Keeping site health above 90 on 15+ websites
- Monitoring and reporting on key SEO metrics, including sessions, new users, domain authority, clicks, transactions, and organic channel participation in overall metrics.
- Collaborating constantly with UX, UI, copy, paid search, and IT departments on various projects, either in leading roles or as an advisor.
- Establishing guidelines for SEO-friendly links and coordinating link building efforts with the Media Management department, as well as tracking and reporting the success of each link.
- Drove 2M+ sessions across four hotel websites, exceeding traffic target by +9.58%.
- Surpassed annual online transactions goal by +29.9%, making Organic channel the top revenue channel (33% share).
- Increased organic visibility for Parks & Tours and Hotels, achieving up to +39% growth in transactional keywords and significant gains in Top 3 and Top 10 rankings.
- Implemented structured data on 62 URLs, disavowed 400 toxic backlinks, and launched llms.txt pilot implementation.
SEO Copywriter at Grupo Xcaret (2016-01 – 2021-12)
Content creation and copywriting with SEO focus for multiple websites in the hospitality and tourism sector.
- Creative input in marketing campaigns
- Edited, proofread, and translated content for printed and digital media.
- Created radio and video scripts.
- Provided creative input on new campaigns.
- Constant content creation for 10+ websites
