Marco Venegas

SEO Specialist with 12+ years of combined experience in technical SEO, content optimization, and digital marketing. Proven track record of driving triple-digit growth in transactions, increasing site authority, and leading cross-functional teams for high-traffic websites in the hospitality and tourism industry.

SEO Specialist at Grupo Xcaret (2021-01 – Present)

Leading SEO strategy and implementation for multiple high-traffic websites in the hospitality and tourism industry.

• Keyword research to identify content opportunities for optimization and content creation for Grupo Xcaret's websites and blog.
• Implementing different types of schema, such as product/review, event, FAQs, app, video and blog article.
• Keeping site health above 90 on 15+ websites
• Monitoring and reporting on key SEO metrics, including sessions, new users, domain authority, clicks, transactions, and organic channel participation in overall metrics.
• Collaborating constantly with UX, UI, copy, paid search, and IT departments on various projects, either in leading roles or as an advisor.
• Establishing guidelines for SEO-friendly links and coordinating link building efforts with the Media Management department, as well as tracking and reporting the success of each link.
• Drove 2M+ sessions across four hotel websites, exceeding traffic target by +9.58%.
• Surpassed annual online transactions goal by +29.9%, making Organic channel the top revenue channel (33% share).
• Increased organic visibility for Parks & Tours and Hotels, achieving up to +39% growth in transactional keywords and significant gains in Top 3 and Top 10 rankings.
• Implemented structured data on 62 URLs, disavowed 400 toxic backlinks, and launched llms.txt pilot implementation.

SEO Copywriter at Grupo Xcaret (2016-01 – 2021-12)

Content creation and copywriting with SEO focus for multiple websites in the hospitality and tourism sector.

• Creative input in marketing campaigns
• Edited, proofread, and translated content for printed and digital media.
• Created radio and video scripts.
• Provided creative input on new campaigns.
• Constant content creation for 10+ websites

Bachelor of Communication in Communication – Universidad del Fútbol y Ciencias del Deporte (2004-01 – 2008-12)