Maria Eugenia Mora

Executive leader with 18+ years of experience driving revenue growth, building strategic partnerships, developing commercial alliances, and driving business growth across Latin America and the Caribbean. Proven success leading partner ecosystems, developing high-performing teams, and delivering customer-focused strategies that strengthen long-term relationships, increase retention, and accelerate sustainable business growth. Experienced managing multi-million-peso budgets, leading cross-functional initiatives, and identifying commercial opportunities across international markets.

Country Manager at GLED Corp & HEY by GLED (2017-01 – Present)

• Expanded the organization from a high-school focused operation into a diversified higher education portfolio, creating new revenue opportunities.
• Managed a portfolio of strategic partners, driving account growth, retention, and commercial performance.
• Developed long-term partnerships representing a network of more than 200 international universities through global partner organizations.
• Negotiated commercial agreements while balancing customer objectives with business goals.
• Collaborated with Sales, Marketing, Operations, and Leadership teams to deliver partner initiatives and resolve operational challenges.

High School Program Manager at Kaplan International (2014-01 – 2017-12)

• Built the commercial foundation for Kaplan High School Programs in Mexico from the ground up.
• Developed localized sales, training, and marketing materials by adapting global resources to the Mexican market.
• Created the initial partner portfolio and supported the successful launch of the business.
• Established strategic relationships with schools, counselors, and educational partners.

Sales Manager, Latin America & Caribbean at EF Education First (2011-01 – 2014-12)

• Launched the International Academy program in Mexico through strategic partnerships with schools.
• Expanded business development across Costa Rica, Panama, Colombia, Chile, Bahamas, Jamaica, and Bermuda.
• Adapted commercial strategies for diverse markets while strengthening regional partnerships.

Country Product Manager at EF Education First (2008-01 – 2011-12)

• Achieved 70% sales growth through product strategy, advisor development, and commercial execution.
• Led product launches, commercial training, and customer-focused initiatives supporting students and families.

Product Coordinator at EF Education First

• Supported sales operations, partner communication, and customer experience for international education programs.

Spa Concierge at Las Ventanas al Paraíso

• Delivered personalized luxury experiences for international guests while coordinating VIP services.

B.A. in International Business – Universidad de las Américas Puebla (UDLAP)