Natali Guillermo

Creative, detail-oriented with a solid understanding of marketing techniques and a keen interest in providing a relevant brand voice across all marketing activities. Passionate about high quality digital advertising using both strategic and artistic resources.

Developed and implemented strategic marketing initiatives and activities for 12 luxury watch brands such as Rolex, Cartier, Bvlgari , Chopard and Breguet. Implemented anual media plan for 13 POS in Mexico that include print, OOH and paid digital advertising.

Meta Business Suite management : Facebook Ads. Generated more than 3,000 anual leads. Created an automation system that notified immediately the business development consultants when leads/prospects were identified in Facebook apps campaigns. Manage print contractors and other promotional vendors.

Coordinated/Supervised advertising agencies : Reviewed Google Ads, SEO reports. Social media manager for a 12.6k community. Developed and schedule organic content (posts, reels, stories) Develop e-mail marketing campaigns: Mailchimp . Website management (e-commerce) PR: event planning for VIP customers. Graphic, editorial and audiovisual design.

EDUCATION

Bachelor´s Degree in Marketing and Communication

2015 - 2018

Monterrey Institute of Technology and Higher Education