Oscar Porta

Sales Manager with +20 years of experience in the lighting and technology industry, leading multicultural teams and managing key accounts in Mexico, Ecuador, and Colombia. Expert in developing commercial strategies, corporate and government negotiations, regional growth plans, and new distribution channels. Results-driven, with proven achievements in revenue growth, market expansion, and brand consolidation.

Skilled in strategic planning, high-performance team development, and project management for industrial, retail, and government clients.

Sales Manager - LJ ILUMINACION

(2026-01)

• Develop and execute sales plans focused on market penetration and key account development.
• Manage strategic distributor partners and maintain high value relationships with end users.
• Build strong relationships with stakeholders at all levels of customer organizations, including operators, engineering, maintenance, and management.
• Provide valued solutions that enhance customer productivity, improve quality, reduce costs, and minimize operational downtime.
• Identify competitive activity and adjust sales strategies accordingly.

Sales Manager Sureste - OSRAM / LEDVANCE México - Southeast Mexico

(2012-08 - 2025-07)

• Managed the commercial operations in Southeast Mexico (Puebla, Tlaxcala, Oaxaca, Veracruz, Chiapas, Tabasco, Campeche, Yucatán, and Quintana Roo) responsible for distribution, retail, and government channels.
• Led a team of 10 sales representatives in Bajío, North, and Southeast regions.
• Developed pricing, marketing, and product positioning strategies.
• Establish and consolidate key relationships with corporate clients.
• Designed training and development programs for the sales team.
• Coordinated lighting projects in industrial, public, and residential sectors (Stadiums, Schools, Shopping malls, PEMEX, Hospitals, Highways).
• Expanded distribution channels and collaborated on marketing campaigns.
• Planned regional sales objectives and strategies while managing current clients and new product launches.

Sales Manager - Simon Eléctrica - Centro and Southern Mexico

(2011-02 - 2012-08)

• Oversaw commercial operations in Centro and Southern Mexico.
• Directed a 7-member sales team.
• Managed budgets and sales strategies.
• Built strategic relationships with corporate clients.
• Coordinated marketing activities and channel segmentation.
• Worked with architects, lighting designers, and contractors for product specification.
• Recruited, trained, and coached sales personnel.

Sales Manager - OSRAM del Ecuador - Guayaquil, Ecuador

(2006-04 - 2010-12)

• Lead a team of 20 sales representatives.
• Executed sales strategies nationwide.
• Consolidate the brand in supermarket chains (Super Maxi, Ferrisariato and Comisariato).
• Trained and developed the sales team.
• Built key client relationships in OEM, automotive, and consumer sectors.
• Prepared monthly sales reports and forecasts.
• Restructured distribution channels.
• Legally represent the company in commercial negotiations.
• Coordinate strategies for the professional and consumer channels.
• Maintain fluid communication with internal departments for commercial plans.

Sales Manager Regional - OSRAM de Colombia - Bogotá, Colombia

(2005-07 - 2006-03)

Certified - Strategic Sales Management - Tecnológico de Monterrey (2008 - 2008)

Certified - Successful Negotiation - Motorola University

Bachelor's Degree - Electrical Engineering - IPN, Mexico