Paola Cuéllar

FP&A professional experienced in budget monitoring, forecast consolidation, and financial governance across multinational operations in LatAm and the Caribbean. I translate complex business needs into practical BI solutions, from multi-country financial consolidation to portfolio governance frameworks, that improve financial visibility and empower stakeholders at all levels to make informed decisions.

Business Analyst – Finance & Governance at Valtre (2025-12 – Present)

• Introduced the department's first Power BI-based CapEx/Opex visibility framework for a $30M–$50M MXN portfolio spanning 3 PMs and 3 countries (Colombia, Peru, Brazil), giving leadership early, reliable visibility into budget-to-actual performance.
• Designed the team's governance model from the ground up, RACI framework, artifact standards, roadmap structure, and a centralized SharePoint repository, creating shared ownership across PMs, QAs, Developers, and Analysts.

FP&A Analyst Americas at Heineken México (2024-05 – 2025-12)

• Presented monthly variance vs. budget directly to the Business Controller, translating system-level detail from SAP, Dynamics, and IBM into a clear narrative behind the numbers.
• Caught and corrected CapEx misclassifications between OpCos during reconciliation.
• Owned monthly accruals and journal entry adjustments for Supply Chain finance across 3 OpCos (Haiti, Bahamas, St. Lucia), maintaining consistent, audit-ready records cycle after cycle.
• Reviewed and validated monthly forecast submissions from 3 OpCos before uploading them to the global consolidation system.
• Built Power BI dashboards spanning profitability, CapEx, RPM, inventory movement, IAM controls, and workload management, including capacity and time-allocation analysis by OpCo and department, using data transformation and integration processes (Agile delivery) to strengthen forecast accuracy, margin visibility, and resource planning.
• Raised the bar on consolidation efficiency, applying Lean Six Sigma and Python automation to cut processing time 30% and bring lasting consistency to CapEx reporting.

Business Intelligence Analyst at Heineken México (2023-05 – 2024-05)

• Led the transition from manual Excel reporting to automated Power BI dashboards (with Power Automate) for the monthly CX scorecard presented to C-suite leadership, reducing processing time by 97%, recognized in the TPM Customer Value Audit for its measurable business impact.
• Applied Lean Six Sigma (DMAIC, 5 Whys, Pareto analysis, Cost/Benefit evaluation) to map and optimize end-to-end processes, using Visio for process flow documentation.
• Delivered self-service dashboards spanning Level 1 employees to senior leadership, applying descriptive and segmentation analysis (Power Query) to translate CSAT, NPS, and CES into actionable insight.

Data Analyst at Secretaría de Economía del Estado de Nuevo León (2022 – 2023)

• Built a SQL data warehouse to categorize, clean, and link industrial-sector datasets.
• Produced Excel and Power BI visualizations communicating progress and trends to the Supply Chain Director.

Financial Planning & Analysis Professional in Financial Planning & Analysis – Corporate Finance Institute (CFI)

B.A. in International Relations – Universidad Autónoma de Nuevo León (2019 – 2023)

Google Data Analytics Professional Certificate in Data Analytics – Google Career Certificates (2023 – 2023)