Paola Sánchez Martínez

I design digital experiences and brand identities where strategy, creativity, and human behavior meet. Brand and Product Designer with 9+ years of experience combining visual identities with problem solving and business strategy. Specialized in Design Thinking, UX/UI, Branding, Product Design, and Marketing, creating user-centered digital experiences.

Collaborated with multidisciplinary teams across fintech, healthcare, enterprise, and consumer products to build user-centered solutions. Curious by nature, strategic by mindset and detail-oriented by design.

UI/UX Designer | Design Thinking | Branding - Caliente Interactive

(2025-01 - 2026-01)

• Improved mobile and web betting flows through UX optimization and Design Thinking.
• Designed interfaces and prototypes for scalable digital products.
• Collaborated with cross-functional teams to improve usability and workflow efficiency.
• Created marketing assets and visual communication materials to strengthen brand presence.

UI/UX | Branding Designer - Tru Capitals

(2024-01 - 2025-01)

• Led visual identity and UI/UX design for the Plankton Wallet platform creating a cohesive digital brand experience.
• Redesigned the company website in Figma with responsive UX improvements.
• Developed visual systems, marketing assets, internal communication materials, and digital content.

Graphic Design | Branding Design | MKT - Freelance

(2023-01 - 2024-01)

• Managed freelance branding and advertising projects for clients across different industries.
• Collaborated with a marketing specialist to develop campaigns, social media content, and strategic visual solutions, applying user research and user-centered design principles to improve brand communication and audience engagement.
• Designed logos, visual identities, marketing materials, and digital assets for print.
• Created multimedia content, including social media graphics and video editing.

UI/UX | Marketing Designer - BioSoft Integrators

(2019-01 - 2022-01)

• Designed UX solutions for healthcare and LIMS platforms.
• Created reusable UI systems, prototypes, and scalable components.
• Improved usability, accessibility, and interaction consistency.
• Rebuilt the internal data platform experience.
• Led design consistency, marketing materials, and social media visual communication.
• Supported internal creative campaigns aimed at promoting a positive workplace culture and employee engagement.

Digital Product Designer | UI/UX | Branding - Kaligent

(2022-01 - 2023-01)

Led UI/UX initiatives for enterprise platforms focused on usability, scalability, and product consistency.

• Translated user stories into flows, wireframes, prototypes, and MVPs.
• Built scalable Figma design systems to improve collaboration and iteration speed.
• Designed interfaces aligned with product goals, usability, and brand consistency.

UI/UX | Marketing Designer - Noble Millwork

(2018-01 - 2019-01)

Redesigned the company website to improve usability and navigation.

• Created branding materials and marketing assets aligned with business goals.
• Managed visual communication for social media campaigns.

UI/UX | Digital Product Design | Marketing - CONFIE

(2017-01 - 2018-01)

Collaborated with multidisciplinary teams on user-centered digital solutions aligned with business growth, internal employee experience and brand communication.

• Redesigned and optimized e-learning personalized training systems and visual consistency improving onboarding efficiency and usability
• Improved dashboards and information architecture for BI&A platforms.
• Collaborated on branding and marketing-oriented visual solutions aligned with internal business goals and user needs.

UI/UX Intern - ODASOFT

(2016-01 - 2017-01)

• Designed UI/UX solutions for a web and mobile medical platform financed by CONACYT.
• Created user-centered interfaces focused on accessibility, usability, and efficient data visualization.
• Participated in workflow analysis and organization of medical information systems.

Master - Design Thinking & UX/UI Design - Barreira Art + Design (2021-01 - 2022-01)

Engineer - Digital Graphic Design - CETYS University (2013-01 - 2017-01)