Pedro Ponce

Strategic thinker and data driven marketing expert with over 10 years developing digital creative projects for IT, automotive, financial and premium clients.

With high success in Social Media and websites development, from end-to-end solutions and excel on campaign's branding, performance and launches

Account Director

Dentsu Creative | June 2021 - May 2023

Account Director for premium clients acting as an expert marketing consultant. Leader of account supervisors team.

• Strategic contact with clients (Samsung, Sigma, Hershey's, Nescafé, William Grant & Sons).
• Direct internal team to achieve company and client's goals.
• Lead and improve customers relationship.
• Implemented new processes for request management ensuring the quality and timing of the deliveries.
• Centralized customer's needs and align strategic plans for the execution.

-Lead the Pitch project to obtain Hershey's as one of our new clients in the portfolio.

Project Manager Senior

Digitas (Publicis Groupe). | September 2017 - June 2021

Responsible to build client-agency strategies with premium customers (Apple and Audi) for Digital Marketing projects.

• Identify new business opportunities to increase company's billing in a 40% YoY trough new client's projects.
• Drive Apple's project to develop a new line of business (Switch Up).
• Enhance final customer post-purchase experience for Audi clients trough a CRM system, influencing adherence to brand.
• Lead specialized internal team (creative, IT, traffic, UX and data scientist), providing direction to achieve goals and set new objectives.
• Execute quality client's budget management to improve performance and propose investment recommendations.
• Strengthen company's business relationship with Apple and it's official resellers (iShop and MacStore).

Degree In Communications Sciences

UNAM | 2010 - 2014