Rebeca Hinojosa

Strategic UX/UI Designer with a background in Industrial Design and over 7 years of experience bridging the gap between physical and digital products. Expert in designing end-to-end user journeys for global brands and internal enterprise platforms, with a current focus on leveraging AI and robust design systems (Fluent) to improve product efficiency. A multidisciplinary creator proficient in Figma, Adobe Creative Suite, and motion graphics, dedicated to human-centered solutions that drive user engagement and accessibility.

UX Designer at Adecco- Microsoft (2024-05 – Present)

• Redesigned an internal data platform using Microsoft's Fluent Design System to improve usability and clarity.
• Collaborated with developers and delivered a structured Figma file for seamless implementation.
• Designed an AI legal assistant that generates drafts from client inputs.
• Added features for customizing document outlines, improving efficiency.
• Created internal documentation to support the design and development of personalized AI agents.
• Centralized tools to improve accessibility and reuse across teams.

UX Designer at CAPS (2022-08 – 2024-05)

Responsible for User Experience design improvements on existing and new digital products commissioned by clients in the shipping, food, technology and oil industry.

• Designed new user journeys through intuitive and friendly apps and web pages.

UX Designer at Gila CMS (2021-08 – 2022-07)

Responsible for User Experience design improvements that allow clients to create their own website easily, fast and enjoyable.

• Generated new templates and elements to improve the user experience and the builder´s visuals.

Graphic designer at Freelance (2020-05 – Present)

Working with multiple companies and teams on different projects.

• Created Dynamic Instagram filters using Spark AR
• Creating website templates and improving the UX in a website builder
• Improved content creation and social media management skills
• Worked on creation of online user experiences.

UX & Industrial Designer at V&C Robótica y Automatización (2018-01 – 2020-05)

Responsible for User Experience and Graphic Design for web pages, apps and consumer machines commissioned by clients in the food, technology and mobility industries.

• Photorealistic Rendering

Social Media Officer at V&C Robótica y Automatización (2018-02 – 2019-08)

Responsible for Visual and Audiovisual content creation for various networks like Facebook, Instagram, LinkedIn and YouTube.

• Managed and executed ads in different platforms like Google Ads, LinkedIn and Facebook.
• Worked on lead generation strategies for both B2B and B2C

Freelance at Xcanda Studio (2016-08 – 2017-12)

Graphic and Industrial design for different companies.

• Worked in different areas involving supplier management
• Prototype testing
• Social media management
• Content creation
• 2D animation
• Photography and video

Bachelor's Degree in Industrial Designer – ITESM CEM (2013 – 2017)

Course in HTML and CSS – Codecademy (2022 – 2022)

Professional Certificate in UX Design – Google (2021 – 2022)

Certificate in Project management – Google (2025 – 2025)