Ricardo Rosales

I shape products by turning complexity into clarity—for the people who use them and the teams that build them. From product strategy to hands-on design, I help teams make better decisions, build scalable products, and create the systems that make great work possible.

Head of Design (prev. Lead Product Designer) at EDILAR (2025-01 – Present)

• Lead a team of 4+ designers across three digital products serving Mexico's education sector.
• Own design strategy end to end: discovery, product vision, and releases shipped to production.
• Shipped Red Magisterial (36K+ active users), Portal de asesores, Red Potencia, and the Nuevo León data-visualization platform.
• Built the design system and AI-assisted workflows that cut delivery and revision time by 27%.
• Mentored and grew 2 designers; set hiring and design-review practices that raised the team's craft.

Founder — independent design practice at CHIDO (2024-01 – 2025-12)

• Advise brands and agencies on design strategy, systems, and best practices.
• Lead projects from brief to delivery across product, brand, and content.

UX/UI Designer at ViaDirect (2022-01 – 2024-12)

• Designed UX/UI for digital wayfinding products deployed in public spaces.
• Shipped tailored client interfaces with engineering and PMs under hardware constraints.

UI Designer at Versatio (2021-01 – 2022-12)

• Designed websites, landing pages, and brand systems supporting client digital transformation.

Filmmaker at Luminica (2017-01 – 2021-12)

• Directed and produced brand campaigns end to end.

Designer at SEER (2017-01 – 2021-12)

• Ceramic collections exhibited at MUMEDI, BLEND, and Design Week México.

Design Intern at Fabien Cappello (2017-01 – 2021-12)

• Prototyping, model making, product photography.

Photographer & Filmmaker at COPAL (2017-01 – 2021-12)

• Grew from assistant to lead shooter.