Roberto Guerrero

Extensive experience as e-commerce director, focused on business, product development and growth.

Serve as a leader of innovation providing strategic direction

Gained project management, finance, accounting and HR experience.

Expertise developing and operating successful e-commerce operations, including supply chain, fulfillment, transportation,

security, IT and customer centric staff to maximize productivity, revenue growth and profitability.

Broad experience integrating front and back-office operations.

Merger of 2 leading fashion e-commerce sites in México: Dafiti and Clickonero Products

Operated multiple 3PLs, deep expertise on Amazon and MELI operations

Shopee 07/2021 – Present

SE (NASDAQ) – Tech conglomerate

Operations Director

§ Lead 8 functional areas: Local & Cross-border Logistics and Fulfillment, Payments, Customer Service, Listings, Seller Operations, Fraud, Returns & Refund, and Loss Prevention.

§ P&Lownership

§ Ownstrategy,goalsettingandgrowthinitiativesforMXmarket

§ Drivecontinuousimprovement

§ Ownanddelivertheoperationalbudgetforallfunctionalareas(productivity,financialandlaborplanning)

§ Developmentoffutureleaders

Amazon 09/2020 – 07/2021

AMZN (NASDAQ) – Multinational technology company.

Head of Business Development – Amazon Hub

§ Head Amazon Hub Mexico

§ Strategy & growth of Program nationwide

Mercado libre 10/2019 – 08/2020

MELI (NASDAQ) – is Latin America’s E-commerce and Fintech Leader

Sr. Product Manager LATAM

§ Lead and track product roadmap for LATAM initiatives

§ Design product solutions alongside UX, CX, Business & IT. Defining objectives, milestones and metrics.

Dafiti / Ösom 05/2012 – 08/2019

Mexico’s leading online fashion store

COO & Ecommerce Director

§ Drive the division’s P&L across all business units

§ Responsible of Business Development, IT, Marketing, Operations, Fraud Prevention – Staff of 120+

§ Manageover15onlinefashionstores:Ösom,Levis,TommyHilfiger,Guess,Coach,Rapsodia,Promoda, § Express, Calvin Klein, Bebitos, Crate&Barrel, US Polo ASSN, among others

Internet Brands – Los Angeles - HMO 06/2009 – 04/2012

Top US new media company, focused on online media and ecommerce sites

Call Center & BPO Manager

§ Manage call center operations – Staff of 100+ representatives

§ Built software development team for 95 media and ecommerce sites – Staff of 50+

§ UniversidaddelDesarrolloProfesional:MBA–inprogress

§ UniversidaddelDesarrolloProfesional:B.InternationalCommerce,2006–2009 § ITESCAN:PartialB.DegreeComputerEngineering,2003-2005