Director de Ecommerce & Operaciones
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Extensive experience as e-commerce director, focused on business, product development and growth.
Serve as a leader of innovation providing strategic direction
Gained project management, finance, accounting and HR experience.
Expertise developing and operating successful e-commerce operations, including supply chain, fulfillment, transportation,
security, IT and customer centric staff to maximize productivity, revenue growth and profitability.
Broad experience integrating front and back-office operations.
Merger of 2 leading fashion e-commerce sites in México: Dafiti and Clickonero Products
Operated multiple 3PLs, deep expertise on Amazon and MELI operations
Shopee 07/2021 – Present
SE (NASDAQ) – Tech conglomerate
§ Lead 8 functional areas: Local & Cross-border Logistics and Fulfillment, Payments, Customer Service, Listings, Seller Operations, Fraud, Returns & Refund, and Loss Prevention.
§ P&Lownership
§ Ownstrategy,goalsettingandgrowthinitiativesforMXmarket
§ Drivecontinuousimprovement
§ Ownanddelivertheoperationalbudgetforallfunctionalareas(productivity,financialandlaborplanning)
§ Developmentoffutureleaders
Amazon 09/2020 – 07/2021
AMZN (NASDAQ) – Multinational technology company.
Head of Business Development – Amazon Hub
§ Head Amazon Hub Mexico
§ Strategy & growth of Program nationwide
Mercado libre 10/2019 – 08/2020
MELI (NASDAQ) – is Latin America’s E-commerce and Fintech Leader
Sr. Product Manager LATAM
§ Lead and track product roadmap for LATAM initiatives
§ Design product solutions alongside UX, CX, Business & IT. Defining objectives, milestones and metrics.
Dafiti / Ösom 05/2012 – 08/2019
Mexico’s leading online fashion store
COO & Ecommerce Director
§ Drive the division’s P&L across all business units
§ Responsible of Business Development, IT, Marketing, Operations, Fraud Prevention – Staff of 120+
§ Manageover15onlinefashionstores:Ösom,Levis,TommyHilfiger,Guess,Coach,Rapsodia,Promoda, § Express, Calvin Klein, Bebitos, Crate&Barrel, US Polo ASSN, among others
Internet Brands – Los Angeles - HMO 06/2009 – 04/2012
Top US new media company, focused on online media and ecommerce sites
Call Center & BPO Manager
§ Manage call center operations – Staff of 100+ representatives
§ Built software development team for 95 media and ecommerce sites – Staff of 50+
§ UniversidaddelDesarrolloProfesional:MBA–inprogress
§ UniversidaddelDesarrolloProfesional:B.InternationalCommerce,2006–2009 § ITESCAN:PartialB.DegreeComputerEngineering,2003-2005
