UX/UI DESIGNER • PRODUCT DESIGNER • DESIGN ENGINEER
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UX/UI Designer with a strong background in visual design and frontend fundamentals (HTML/CSS/Tailwind/JS). I specialize in transforming complex product requirements into intuitive, accessible user flows, always balancing user needs with business goals. I actively collaborate with stakeholders to prioritize features based on technical feasibility and business impact, using my unique mix of design craft (Figma) and coding logic to reduce handoff friction.
I leverage AI workflows to streamline user research, focusing on pragmatic, scalable solutions that drive product success.
Senior Designer & Digital Operations at Shoelander (2014-05 – Present)
Led digital operations and visual design assets across Shopify, MercadoLibre, and Yuju ecosystems. Redesigned key high-conversion promotional landing pages using A/B testing and stakeholder feedback, significantly improving customer retention and visual consistency. Managed high-volume asset libraries, product photography, and UX copywriting to align e-commerce performance with business goals.
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Consultant at Agromega (2014-07 – Present)
Led the long-term development and implementation of the corporate visual identity and digital brand strategy across cross-functional platforms. Used data-driven analysis to design and optimize high-impact promotional digital assets, contributing to a measurable increase in client retention, brand recognition, and operational alignment.
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Volunteer UX/UI Designer at Fonselp (2025-05 – Present)
I restructured the platform's architecture and navigation patterns to simplify a complex, dual-sided ecosystem for donors and seekers. I designed interactive, high-density data cards, optimizing visual hierarchy using strict accessibility standards like APCA and WCAG. Additionally, I built a scalable library of modular components in Figma to streamline the handoff to engineering and ensure a seamless integration with the platform's evolving data structure.
This redesign reduced navigation friction, decreased user cognitive load, improving the usability.
College in Industrial design – Universidad de Guadalajara (2009-05)
Certificate in UX/UI Design – Tripleten
Bootcamp (in progress) in The Web Developer Bootcamp 2025 - Colt Steele – Udemy
Course (in progress) in Creative Coding: Making Visuals with JavaScript - Bruno Imbrizi – Domestika
Certificate in UX/UI Design – Google Careers
Certificate in Responsive Web Design – freeCodeCamp
Credential in Oportunidades para trabajar con UX y productos digitales – EBAC
