Roberto Zarate

Data Analytics & BI Manager with 10 years of experience leading data strategies and digital transformation initiatives across the Retail, Fintech, Logistics, and Telecommunications sectors. Strong expertise in Business Intelligence, Data Science, Data Engineering, Data Governance, and Artificial Intelligence, leading multidisciplinary teams and regional projects across Commercial, Marketing, Finance, Risk, Loyalty, and Operations. Focused on transforming data into competitive advantages through data architectures, analytical models, automation, data governance, and executive visualization to support decision-making, fostering a data-driven culture that drives innovation, operational efficiency, and business value.

Regional Data Analytics Manager, LATAM at Krediya México (2026-02 – Present)

• Define and lead the regional cloud data architecture strategy for seven Latin American countries using GCP and Snowflake, implementing a Medallion-based Lakehouse architecture to enable Business Intelligence, Machine Learning, and Artificial Intelligence capabilities, contributing to a 35% year-over-year increase in sales.
• Lead the development, implementation, and evolution of Machine Learning models for Commercial, Risk, and Marketing functions, including Propensity to Buy, Pricing Optimization, Credit Scoring, Probability of Default (PD), Early Warning, Customer Segmentation, Uplift Modeling, and Churn Prediction.
• Standardize and centralize strategic KPIs across Commercial, Finance, Risk, Marketing, and Operations, ensuring information consistency and data governance.
• Lead the development, automation, and implementation of executive and operational dashboards using Power BI, Tableau, and Looker for Commercial, Marketing, Finance, and Operations, reducing delivery times by 70%.
• Present strategic business indicators and executive insights to senior management and C-level committees.

Business Intelligence Manager / Consultant at Sodimac México (2025-03 – 2025-12)

• Led the organization's omnichannel data analytics strategy across Retail and eCommerce, contributing to a 22% year-over-year increase in sales.
• Defined and developed the corporate data architecture on GCP for Mexico operations, enabling Business Intelligence, Advanced Analytics, Machine Learning, and Artificial Intelligence capabilities.
• Led the development and implementation of Machine Learning models for Commercial and Marketing, including Propensity to Buy, Pricing Optimization, Customer Segmentation, and Churn Prediction, reducing customer attrition by 20%.
• Automated corporate reporting for Commercial, Marketing, Finance, and Operations through Power BI and Looker dashboards, reducing delivery times by 85%.
• Designed and implemented loyalty programs for the CES and Home segments in Mexico, defining customer loyalty strategies, segmentation, and personalized campaigns, achieving 37% customer retention.

Business Intelligence Assistant Manager / Consultant at Tane México (2024-10 – 2025-03)

• Led the organization's omnichannel data analytics strategy across Retail and eCommerce, contributing to a 17% year-over-year increase in sales.
• Contributed to the development of the organization's Data Lake and Data Warehouse, enabling Advanced Analytics and Business Intelligence capabilities using AWS.
• Led the organization's Data Governance project based on the DAMA methodology, ensuring information consistency and governance.
• Supervised the development and automation of organizational reporting through Power BI dashboards, defining the KPI mix with the highest business value and reducing delivery times by 80%.

Data Manager at Edenred México (2019-04 – 2024-10)

• Led the migration from on-premises to cloud environments, including ETL/ELT processes, data pipelines, and performance optimization across Azure and AWS.
• Developed and led the automation of reporting for Commercial, Marketing, and Pricing teams, reducing delivery times by 90%.
• Developed Machine Learning models including PLD, FD, FT, Forecasting, Customer Segmentation, and Reporting Automation, contributing to a 37% annual increase in sales.
• Led the organization's Data Governance project based on the DAMA methodology.
• Led the development of the organization's Data Warehouse to centralize data sources.
• Led executive presentations covering business results, insights, and strategic recommendations for senior management.

Business Intelligence Coordinator at Techmahindra México (2018-01 – 2019-01)

• Coordinated the BI team in the development of reports, dashboards, and strategic analyses, contributing to a 10% increase in sales.
• Automated critical reports, reducing processing times by 90%.
• Ensured data quality, documentation, and data governance standards.
• Provided analytical support to senior management and key business areas, including Commercial, Operations, and Finance.

Database Analyst at PROSA (2016-12 – 2018-01)

• Developed strategic dashboards for Sales, Customers, and Operations.
• Built data models and ETL transformations using SQL and Power Query.
• Automated critical reports, reducing manual processing time.
• Implemented KPIs and customer segmentation to improve decision-making.
• Optimized queries and analytical processes to improve performance.

Master's Degree in Business Analytics and Intelligence – Universidad Tecnológica de México (UNITEC) (2026)

Master's Degree in Computer Science – Universidad Autónoma Metropolitana (UAM) (2022)

Bachelor's Degree in Industrial Engineering and Administration – Universidad Tecnológica de México (UNITEC) (2020 – 2024)

Bachelor's Degree in Mechanical Engineering – Universidad Autónoma Metropolitana (UAM) (2013 – 2020)