Rodrigo Galaz

Senior commercial leader with 25+ years of experience driving revenue growth across digital, media, and technology. Proven track record leading high-performance sales teams, closing complex deals, and building data-driven, creator-led, and AI-powered full-funnel strategies for global brands. Expertise in scaling digital businesses, developing C-level partnerships, and integrating high-impact sponsorships, offline activations, and large-scale events.

Spanish citizen with authorization to work across Spain and the European Union.

Sales Lead – CPG Vertical | TikTok Byte dance Group (2022 – 2026)

· Managed 35 accounts $100M+ annual portfolio representing 60%+ of TikTok Mexico revenue.

· Led Tier 1 global accounts (Coca-Cola, PepsiCo, Nestlé, L’Oréal, Unilever, Mars, P&G) consistently ranked Top 3 in global ad spend.

· Commercialization of strategic solutions through creator partnerships, livestreaming, on-site productions, and digital media integrations across major tentpole events, music festivals, TikTok flagship events, and tailor-made brand experiences.

· Led team of 7 brand partner managers and drove revenue growth through data-led strategy and negotiations.

Head of Sales / Trading Manager | Aleph Group (2018 – 2022)

· Led programmatic Google DV 360 and Foursquare sales strategy

· Build and expanded relationships with tier 1 agencies and key advertiser’s

· Managed key agency relationships and sales teams

· Delivered consistent revenue growth through data driven solutions

 

Sales Manager, Head of agencies & Strategic Accounts. | Microsoft Advertising (2006 – 2017)

· Managed key accounts across CPG, Retail, Automotive, and financial sectors.

· Developed commercial strategies for display, video, and programmatic solutions.

· Built partnerships with global agency groups (WPP, Omnicom, Havas, Publicis, Dentsu).

· Led the agency team and consistently delivered agencies revenue targets.

Merchandising Director | Club de Football Pachuca (2004-2006)

· Developed and launched e-commerce and new commercial channels .

· Led product commercialization ,brand expansion initiatives and teams sponsors.

· Managed integrated marketing campaigns (online and offline).

Sales Manager | HSM (WOBI) (2002–2004)

· Sold advertising, sponsorships, and event-based marketing solutions.

· Achieved 100% of sales targets consistently.

· Managed client relationships across agencies and direct accounts.

 

Regional Sales Manager | TV Azteca (2000-2002)

· Launched and led operations for 5 regional TV stations.

· Managed a team of 30 sales professionals across multiple markets.

· Delivered consistent revenue and EBITDA targets.

· Developed local and national advertising strategies.

Sales Supervisor | Seguros Banamex (1996-2000).

· Managed sales operations of life and health insurance across bank branches.

· Achieved #1 national sales ranking.

· Led commercial strategy and team performance.

Business Administration in Business Administration – Universidad Anáhuac (1992-01 – 1996-12)

– Glendale Montessori School (1986-01 – 1987-12)