Rodrigo Soto

Professional in Business Administration, bilingual, proactive, results-oriented, negotiator, flexible, interpersonal communication skills, problem solving with an assertive and cordial approach aimed at customer satisfaction and achievement of objectives. Areas of strength include recruiting and hiring, customer service, coordination of corporate events, procedures before public agencies related to real estate and companies, public relations, supplier management.

August 2020– May 2023

HR & Business Administration • Minibuu Games, Tijuana, Mexico

• Manage the full cycle of recruiting process including attracting, sourcing, selecting, interviewing, and onboarding qualified candidates for start-up tech company.
• Collaborate with hiring managers to develop accurate and compelling job descriptions; conduct thorough resume reviews and screening processes, schedule, and conduct phone and in person interviews to further stages of the recruitment.
• Facilitate the onboarding process, coordinate, and deliver new hire orientation sessions and serve as first point of contact for employees.
• Off-boarding, employee relations, discipline and terminations, reduction in force projects.
• Teambuilding and company events scheduling and coordination (Onsite and virtual)
• Provide support in ad-hoc projects.

August 2021 – May 2023

App Store Optimization Specialist • Minibuu Games, Tijuana, Mexico

• Manage and grow the visibility and downloads of Minibuu mobile video games with App Store Optimization strategies on both Play Store and App Store.
• Main point of contact for ASO at Minibuu, being responsible for the direct communication with all teams that play a key role in the area, such as product, content, design, and performance teams, responsible for giving support in the creation of written and visual content.
• Responsible for being the ASO point person and dealing directly with key commercial partners, such as Google and Apple.

Administrative Coordinator • Inteldat Tijuana, Mexico

• Analysis and development of policies and procedures, Job Descriptions, Project Managed the company’s website to promote services and increase sales.
• Assisted the company’s director with his administrative and personal agenda.

Internship, Administrative Assistant • Sonata, Tijuana, Mexico.

• Acted as front desk first and first point of contact of the company visitors, directing them to the right location and contact person.
• Development of different standard operating procedures such as training for new hires, job descriptions and salary benchmark.

Mexican Secretary of Economy, Tijuana, Mexico

• Responsible for customer inquiry correspondence and processing of foreign investment initial filing and updates, use of brand licenses, as well as face-to-face interaction with customers while performing appointment processing duties.
• Processing and mailing of certificates, licenses, and related documents as well as data entry, filing, scanning, and retrieving data within government agency restricted-access platform.

Universidad Xochicalco

Administración y Desarrollo Empresarial - Titulado

2014-2017