Rolando Elizalde

Digital Strategy Lead with +10 years of experience driving end-to-end digital transformation, performance media, and eCommerce growth. Proven track record in breaking silos between data, creative, and media teams to optimize marketing investments and deliver measurable revenue impact. Adept at translating complex data into actionable business recommendations for C-suite stakeholders, leading multidisciplinary operations, and scaling digital capabilities across high-profile accounts.

Digital Strategy & Content Lead at Rock The Agency (2023-11 – Present)

• Led end-to-end digital strategies for a diverse portfolio of high-impact accounts (Mitsubishi, Coppel, Herdez), breaking silos between data, creative, and media teams to align execution with business objectives.
• Co-led pitches and strategic development for key initiatives, including Coppel's IAB Award-winning "Noches Ofertólogas", integrating creative execution with data insights to drive measurable commercial impact.
• Spearheaded the agency's digital transformation and team expansion, driving a 200% increase in brand performance by implementing scalable digital frameworks and advanced measurement practices.
• Acted as a senior strategic partner for clients, leading monthly performance reviews and translating complex analytics into actionable business and media optimization recommendations.

Growth Specialist at Gerundio (2023-06 – 2023-11)

• Designed and led full-funnel digital growth strategies, integrating SEO and performance media (Google Ads) to maximize traffic, conversion, and incremental efficiency.
• Translated campaign data (Google Analytics) into actionable C-suite reporting, defining measurement frameworks to optimize digital investment and improve overall performance.
• Managed performance-driven media campaigns across paid social ecosystems, executing continuous optimizations to lower acquisition costs, improve conversion rates, and ensure measurable revenue impact.

Senior Content Manager at Someone Somewhere (2021-09 – 2023-06)

• Spearheaded the strategic shift towards a video-first digital ecosystem, driving a 35% increase in top-of-funnel engagement and strengthening brand awareness across key platforms.
• Led the digital go-to-market strategy for the "Built to Last" campaign, breaking silos between creative, copywriting, and commercial teams to drive product awareness and ensure a cohesive digital presence.
• Leveraged data analytics and market trends to adapt digital strategies for Mexico and US markets, identifying cross-border growth opportunities and informing commercial decisions.

Content Manager at Aldo Conti (2019-02 – 2021-02)

• Designed and executed full-funnel digital strategies focused on audience acquisition and brand positioning, achieving a 35% growth in digital engagement and driving qualified traffic.
• Led eCommerce optimization initiatives (SEO & Conversion Rate Optimization), driving a 20% increase in online conversions (sell-out) by integrating commercial intent with digital assets.
• Managed cross-functional execution across digital channels, ensuring that creative assets and brand communication directly supported e-commerce revenue and performance KPIs.

Senior Community Manager at Culmen Consultores (2017-09 – 2019-02)

• Supervised the digital content strategy for multiple consulting clients, which increased their social media engagement by an average of 35%.
• Managed and executed SEO-optimized content plans that drove a 25% increase in organic traffic to client websites.
• Led client-facing campaign reporting, translating performance data into actionable insights and strategic recommendations.

Broadcaster, "Ideas Frescas" Show at MVS Radio 102.5 FM (2017-01 – 2017-09)

• Co-hosted a live radio show, contributing to content creation, research, and script development.
• Proposed creative content segments, including bumpers, intros, and ads, to enhance listener engagement.

Content Manager at The Cucu Room (2015-09 – 2017-01)

• Managed all paid and organic social media platform strategies.
• Supervised the style blog, including scheduling, proofreading, and coordinating contributor notes.
• Created and starred in digital video content to promote the brand.

Community Manager at INAES (Instituto Nacional de Emprendimiento) (2015-01 – 2015-09)

• Curated and published content aligned with the Institute's objectives to engage its online community.
• Managed follower interactions, responding to user inquiries and addressing concerns to maintain a positive brand presence.

Master in Public Image – Colegio de Imagen Pública (2026-08)

Degree in Marketing – Universidad Panamericana/UVM