Rony Gonzalez Anaya

Results-driven Territory Sales Manager and Spirits Brand Specialist with 6+ years of experience driving portfolio growth, brand visibility, and consumer engagement across the Los Angeles on-premise market. Proven success managing 170+ key accounts, executing strategic sales programs, and delivering 1,100+ cases annually. Expert in distributor collaboration, menu placement strategy, and experiential marketing that drives measurable performance and long-term account growth.

Territory Sales Manager | Tequila Teremana Specialist at Mast-Jägermeister US (2023-01 – 2026-03)

• Serve as primary account contact for 170+ on-premise accounts across Los Angeles county, building strong, consultative relationships.
• Consistently achieved 100% of quarterly sales targets, delivering 1,100+ cases annually.
• Execute monthly and quarterly sales programs aligned with brand priorities and market goals, IE: Guac on the rock.
• Collaborate closely with SGWS distributor teams to ensure seamless execution and follow-through.
• Identify new opportunities for distribution growth and account expansion using market insights.
• Manage $85K marketing and activation budget, optimizing spend for maximum ROI.
• Track sales performance, maintain reporting, and analyze KPIs to improve territory results.
• Lead trade education, bartender trainings, and brand storytelling sessions to increase engagement and sell-through.

Brand Ambassador – Tequila Herradura at Greenhouse Agency (2021-01 – 2023-12)

• Successfully launched Herradura Legend in Los Angeles, securing 75 placements including key menu placements and generating 120 cases in the first year.
• Expanded brand presence across 125+ on-premise accounts, increasing visibility and brand engagement.
• Partnered with distributor and internal teams to ensure consistent execution of brand initiatives.

Beverage Director at Melrose Umbrella Company (2014-01 – 2021-12)

• Directed beverage program strategy, increasing guest engagement through innovative cocktail menus.
• Managed hiring, training, scheduling, and daily operations.
• Oversaw inventory, vendor relationships, and cost controls to maintain profitability.
• Partnered with spirits brands to execute promotions, and pillar event activations.