Samantha Miranda Avelar

Marketing and Business Administration professional with over 3 years of experience in the pharmaceutical industry (GSK, Abbott). Specialist in coordinating medical events, managing promotional materials under COFEPRIS regulations, and analyzing sell-out data for regional decision-making. Bilingual with international experience in Canada & Switzerland, focused on product launches and strengthening brand positioning in the Specialty Care and Respiratory sectors.

Specialty Care Marketing Coordinator - GSK México - Mexico City, México

(2024-11 - 2025-12)

• Ensured compliance with ethics and transparency policies in all interactions with healthcare professionals
• Analyzed sell-out data to then help generate regional visibility reports that support strategic decision-making by management.
• Localized global materials for local use and inventory control for the sales force
• Directed the end-to-end internal launch of a new pediatric indication, including the submission of promotional materials to COFEPRIS.
• Leadership in the logistical execution of national congresses for more than 1,000 health care professionals (HCPs), ensuring 100% compliance in the management of the hiring of external experts and internal documentation.
• Main responsibility for document management and administrative processes at national inter-area congresses, ensuring traceability and regulatory compliance without operational incidents.

Respiratory Marketing Trainee - GSK México - Mexico City, México

(2023-09 - 2024-11)

• Administrative processes for the organization of events with "external experts" & follow up with internal documentation.
• Creation, and submission of advertising materials to COFEPRIS (local health authority)
• Manage local small congresses, and company sponsored digital and face to face events & follow up with external stakeholders (HCO)
• Collaborate with third party stakeholders, generation and tracking of purchase orders with them.
• Administrative tasks such as creating meetings and to-do lists for the core team
• Management of different tasks and projects relevant to the area at the same time in a fast pace environment.
• Management and implementation of annual events of great importance for the company.
• Monitoring and controling of inventory of promotional material with the sales force.

Internship - Rapid Diagnostics area - Abbott Laboratories MX - Mexico City, México

(2021-10 - 2022-10)

• Support in the submission of evaluation formats to the regulatory area and to Mexico's sanitary authority.
• Administrative processes for the organization of both internal and external events.
• Referrals of promotional material that is later sent to the sales force.
• Creation of purchase orders for Health Care Professionals.
• Contact with opinion leaders and doctors.
• Creation of Newsletters for distributors and Key Account Managers.

B.A. - Marketing & Business Administration - Universidad Panamericana (2018 - 2022)