Sergio Jimenez

Results-oriented Creative Director transforming global brands through strategic and innovative vision. Leading multidisciplinary teams and managing highly complex projects in industries such as Healthcare, Pharma, Sports, and Real Estate to achieve business objectives. Implementation of Artificial Intelligence (Sora, Midjourney, Gemini) to optimize creative processes and generate disruptive solutions aligned with market trends.

Brand & Packaging Designer (Senior Lead) | Zehfuss Studio . Guadalajara

» Definition and of the creative and aesthetic vision for branding and packaging projects,

collaborating with multidisciplinary teams to ensure excellence in execution.

» Construction of concepts and strategies to clients, justifying creative decisions and their impact on brand objectives through market and trend analysis.

» Implementation of AI-powered workflows (Sora, Midjourney, Gemini) to optimize delivery times and reduce operating costs.

» Master in Sports Marketing Universidad Europea Real Madrid / 2023 - 2024

» Master in Digital Design Raffles College of Design and Commerce / 2010 - 2011

» Bachelor Degree in Graphic Design Anahuac University / 2001 - 2005