Stefan San Román Gutiérrez

Creative professional with experience in digital content, storytelling, design and video editing. My background in communication and marketing, combined with agency and independent content creation experience, allows me to develop audiovisual strategies that resonate with real audiences.

I am specialized in: Turning ideas into clear outputs, generating solid, multi-platform creative concepts and stay up-to-date on digital trends and formats.

Creative Project Manager at Webedia Group (Present)

• Led the review and supervision of social media content, ensuring brand consistency, creative excellence, and alignment with campaign objectives.
• Collaborated cross-functionally with creative, production, and media teams to optimize workflows, improve project efficiency, and ensure seamless campaign execution.
• Contributed to the ideation, development, and execution of high-impact creative campaigns for leading global brands, including Samsung, ASUS, Apple, Xbox, Nintendo, Honor, and Tecno Mobile.
• Xbox & Nintendo: Oversaw the production and quality control of more than 50 social media assets per month across two international campaigns, maintaining consistency across multiple markets.
• Samsung & ASUS: Conceptualized and executed creative campaigns that fostered strong audience engagement and exceeded brand awareness KPIs by 30%.
• Honor & Tecno Mobile: Participated in script development and creative production direction, ensuring brand messaging was translated into compelling and authentic audiovisual content.
• Managed stakeholder feedback and creative approvals, balancing client expectations with strategic and creative objectives.
• Proficient in Adobe Creative Suite, creative project management, content strategy, and integrated campaign development.

Planner & Content Strategist at Omnicom Media Group

• Led the strategic and editorial oversight of content for Amazon Prime Video campaigns, ensuring creative excellence and alignment with brand and business objectives.
• Played a key role in the development and execution of digital campaigns for high-profile entertainment properties, including Mentiras, Betty la Fea, Los Hermanos Derbez, and the NBA.
• Partnered with creative, editorial, and content teams to deliver compelling audience experiences while maintaining brand consistency, storytelling quality, and campaign effectiveness across digital channels.

Communication and Marketing Degree in Interactive/Digital MKT (IAB Mexico) – Tecnológico de Monterrey