Stephanie Mena

Marketing and Communications professional with over 10 years of experience in the planning, execution, and management of integrated campaigns (ATL, BTL, digital, and influencer marketing). Proven expertise in end-to-end campaign management, ensuring timelines, deliverables, and KPIs are consistently met. Highly organized, with strong ability to manage multiple projects simultaneously and a results-driven mindset.

Marketing Manager at Honduran Institute of Tourism

• Led national marketing and influencer marketing campaigns.
• Managed multiple campaigns simultaneously, ensuring timelines, deliverables, and KPIs were met.
• Developed and managed strategic partnerships, sponsorships, and influencer collaborations.
• Oversaw budgets exceeding HNL 60 million.
• Supervised digital campaigns (Google Ads and social media), reaching up to 1M views.
• Coordinated multidisciplinary teams of 30+ members.
• Managed the closing and reporting of international agreements.
• Led and executed national-level procurement and bidding processes.
• Represented and coordinated international and regional promotional and B2B events.

Marketing & Public Relations Coordinator at AEF

• Implemented 360° communication strategies.
• Managed media relations and key stakeholder engagement.
• Coordinated events, activations, and engagement campaigns.
• Developed strategic content aligned with communication goals.

Marketing Coordinator at Cascadas Mall

• Executed over 40 activations per quarter.
• Coordinated promotional campaigns and events.
• Managed commercial partners and vendors.
• Reviewed PR partnership content and brand communications.
• Prepared reports and executive presentations for events.
• Coordinated teams for the execution of multiple activations.
• Reviewed advertising materials with agencies, including copy, ATL/BTL assets, and campaign deliverables.

Brand Management & Digital Content at Skin Harmony

• Managed digital content focused on engagement.
• Interacted with users to support social selling and conversions.
• Managed product catalog and selection.
• Planned and scheduled content calendars.
• Implemented content and community engagement strategies.

Master's Degree in Corporate Communication Management – Universidad Tecnológica Centroamericana (UNITEC)

Bachelor's Degree in Marketing & International Business – Universidad Tecnológica Centroamericana (UNITEC)

Incomplete in Industrial Administration – Universidad Tecnológica Centroamericana (UNITEC)