ESG & Marketing Specialist
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Specialist Digital Marketing and Sustainability Specialist with a pioneering approach to creating strategic and sustainable content. Experienced in the real estate sector, I excel at developing and implementing marketing strategies that enhance brand visibility and foster environmental awareness. My unique blend of expertise in digital marketing and environmental sustainability positions me to drive innovation and growth in organizations looking to integrate eco-conscious practices with their business goals.
Managed social media for company leaders (Facebook, Instagram, TikTok, LinkedIn) Creator of digital strategies and content Personal brand positioning with an inbound focus Scriptwriter for digital content Created content schedules for social media Provided coaching to "overcome fear of the camera and be active on social media".
2022 - 2023
Content creator for Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, etc. for real estate investor and millionaire Javier Hinojo. Copywriter for the websites of the same entrepreneur. Responsible for email marketing.
2021 - Municipality of Hidalgo del Parral, Chih - Directorate of Urban Development and Ecology Designer of the environmental program for the Municipality of Hidalgo del Parral, Chih. Responsible for the participation of educational institutions in reforestation initiatives.
2020-2021 | Técnica 70 Junior High School Parral, Chih. Chemistry, Biology, and Physics Teacher Creator of educational strategies in crisis situations (the COVID-19 pandemic)
2019 -Technological Institute of Parral (Parral, Chih.) Taught courses in Environmental Legislation and Analytical Chemistry
2019 - Cbtis 228 High School (Parral, Chih.) Ecology Teacher Planned and organized the first municipal parade to celebrate World Environment Day.
2018 | Painter | París, France Participation in a painting exhibition against human trafficking
2018 Painter| Parral, Chih., México Illustrator of ecological children's stories
2017 Duraplay | Parral, Chih. Analyzed and created the first production control models for the new MDF plant.
2017 Duraplay | Parral, Chih. Translation of technical documents and real-time interpretation for management and foreign suppliers (English-Spanish).
2015-2016 My Love Coffee Shop Parral, Chih. Designed and created a gastronomic and tourism project on the outskirts of the Palacio Alvarado (museum)
2014-2016 | EcoParral | Parral, Chih. Copywriter for an online ecological magazine (specializing in environmental awareness) Collaborated in the marketing and UI design departments.
2012 | Técnica 70 Junior High School | Parral, Chih. Assistant for the Ecology Club Environmental Technology Engineering Residency with a project on energy efficiency and efficient lighting to facilitate learning.
2011 | Técnica 70 Junior High School| Parral, Chih. Facilitator of workshops for social development in conflict communities for the State Educational Service
I studied Environmental Technology Engineering (2012-2016) and have a Master's in Environmental Innovation (2021-2022). However, knowing "just one thing" is limiting, so I am interdisciplinary: I have a wealth of knowledge and experience in various areas. On the following pages, I mention my experience, courses, etc. But this is ongoing... Every day, there's more to learn
