Tomás F. Jiménez

Marketing student with a strong foundation in digital marketing and analytics, seeking a summer internship or post graduation role. Proficient in CRM Software, Excel and other Microsoft Office tools, through coursework and past job experience. Experienced in analyzing customer insights and developing marketing strategies through academic case studies and group projects.

Eager to apply problem-solving, content creation, and data interpretation skills to support CRM strategies, enhance brand positioning, and contribute to campaigns that drive measurable business outcomes.

Marketing Summer Intern at Heineken Costa Rica (formerly FIFCO) (2025-07 – 2025-08)

Supported the launch of limited-edition Jet Energy Drink cans in partnership with Costa Rica's top football clubs and managed influencer campaigns and user-generated content.

• Supported the launch of limited-edition Jet Energy Drink cans in partnership with Costa Rica's top football clubs (Saprissa, Herediano, Alajuelense).
• Analyzed campaign performance from June–July, achieving 1.77M users reached, 3.85M impressions, and 40,960+ engagements (178% above goal) with an engagement-to-reach rate of 13.6%.
• Monitored 19 paid influencer posts, generating 95K+ views, 506K impressions, and 5.6K interactions, while also coordinating with 50+ ex-soccer players, journalists, and media personalities who collaborated to amplify campaign visibility; presented consolidated insights to senior leadership.
• Helped drive unprecedented fan-driven content creation, with 202 UGC mentions — 12x higher than the average of 2023–24 and surpassing the total yearly mentions of prior campaigns within a single month.
• Contributed to promotional strategies integrating sponsorships, in-stadium activations, and digital channels to strengthen brand presence.

Commercial Summer Intern at ONVO Pay (2024-05 – 2024-08)

Collaborated with cross-functional teams to design and launch an innovative healthcare program, managed CRM software for customer relationships, and developed marketing campaigns in the financial services industry.

• Collaborated with a cross-functional team to design and launch an innovative healthcare program in partnership with a bank, including a branded credit card, enhancing customer access to benefits while also increasing profitability and service offerings for healthcare providers.
• Developed compelling sales pitches to effectively communicate product benefits and drive customer engagement.
• Used CRM software to manage customer relationships, track interactions, and streamline sales processes for improved client engagement and retention.
• Gained in-depth knowledge of the financial services industry, including market trends and strategies, to effectively develop and implement targeted marketing campaigns.

Student Academic Tutor at Iowa Central Community College- Academic Resource Center (2023-08 – 2024-05)

Provided academic support to students through tutoring, discussions, and one-on-one guidance.

• Offered after school academic support to students.
• Engaged students in discussions to facilitate lesson topics.
• Provided one-on-one tutoring to students who needed additional help with coursework.
• Built strong relationships with students and staff.

Resident Assistant at Iowa Central Community College (2023-08 – 2024-05)

Enforced housing policies, collaborated with Campus Security, and provided support to residents.

• Helped enforce university housing policies.
• Collaborated with Campus Security to conduct room checks.
• Fostered a safe environment.
• Provided support to 100+ residents.

Warehouse Operations Assistant at Unimart.com (2022-01 – 2022-08)

Managed online product listings, inventory levels, and order dispatching.

• Managed online product listings and updated inventory levels.
• Received and distributed bills, orders, and payments for purchased items.
• Oversaw the dispatching of orders to logistics vendors.
• Registered new inventory into company database.

Bachelor of Science in Marketing – Iowa State University- Ivy College of Business (2024-08 – 2026-05)

Associate of Arts in Business Management and Administration – Iowa Central Community College (2022-08 – 2024-05)