Ugo de Jacobis

Sponsorships and Brand Partnerships professional with 10+ years of experience in strategic partnerships, brand experiences and creative advertising. I have experience in managing sponsorship projects from strategy and negotiation to global approvals, activation and performance evaluation. I also have a strong hands-on background executing large-scale physical activations and leading cross-functional teams, agencies and external partners.

Sponsorship Manager at HASBRO CITY (2024-01 – Present)

I am responsible for the development and execution of sponsorships and strategic brand partnerships, creating commercial opportunities and brand experiences for current sponsors such as Coca-Cola while developing new partnership opportunities with brands across multiple industries.

• Lead sponsorship projects end-to-end, from opportunity identification and strategic proposal development to negotiation, activation and partnership delivery
• Develop sponsorship strategies and brand integration concepts aligned with both partner objectives and Hasbro City business priorities
• Build commercial proposals, partnership packages and executive presentations for leading national and international brands
• Manage approval processes with Hasbro global teams, balancing local commercial opportunities with international brand guidelines and requirements
• Lead cross-functional execution with Marketing, Operations, Finance, Legal, agencies and suppliers
• Manage relationships with senior client stakeholders throughout the partnership lifecycle, from initial proposal through execution and follow-up
• Oversee activation timelines, deliverables, budgets and contractual benefits to ensure projects are delivered on time and according to agreed standards

Jr. Campaigns & Sponsorships Manager at TELCEL (2022-01 – 2024-12)

I had the opportunity to manage the sponsorships, promotional campaigns and large-scale brand activations for one of Mexico's leading telecommunications brands.

• Planned and executed nationwide BTL campaigns and physical brand activations across up to 25 shopping centers simultaneously
• Reduced campaign and activation investment by 20% while maintaining execution quality and reach
• Managed projects end-to-end, including planning, partner coordination, production, logistics, implementation and post-campaign follow-up
• Identified and developed sponsorship opportunities to increase brand exposure and support Telcel's marketing and commercial objectives
• Conducted on-site scouting and supervised activations, installations and operational execution
• Led campaigns and consumer activations connected to major entertainment properties including Barbie, Minions, Sing and Ron's Gone Wrong
• Managed relationships and negotiations with major entertainment, retail and venue partners including OCESA, Grupo Liverpool, Danhos, Inmuebles Carso and Sordo Madaleno
• Managed campaign budgets, invoicing, payment tracking and supplier reconciliation
• Developed sponsorship, promotional and entertainment-driven initiatives designed to generate customer engagement and drive customer traffic to Telcel retail stores

Campaign Supervisor at TELCEL (2020-01 – 2022-12)

• Coordinated BTL, experiential and guerrilla marketing activations
• Managed operational requirements, permits, suppliers and activation logistics
• Worked across multiple simultaneous campaigns while ensuring timelines and brand standards were met
• Supported on-site execution and resolution of operational issues

Design Supervisor at TELCEL (2019-01 – 2020-12)

• Developed and adapted national campaign assets across OOH, print and digital channels
• Ensured brand consistency and coordinated creative production across multiple communication touchpoints

Jr. Art Director at CHEIL (2017-01 – 2019-12)

• Developed creative concepts and integrated ATL and digital campaigns for NRFM and other brands, working with global brand guidelines and multidisciplinary teams
• Created campaign concepts, storyboards, moodboards and presentation materials

Jr. Art Director at GREY (2015-01 – 2017-12)

• Developed creative concepts and advertising campaigns for brands including Walmart, Volvo and Suburbia, and participated in pitches for Coca-Cola and Tostitos
• Collaborated with strategy and account teams to translate business briefs into integrated communication ideas

Bachelor's Degree in Advertising – Universidad de Palermo

– Palmetto High School

– Lincoln High School