Marketing & Customer ExperienceManager
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Professional with over 13 years of experience in Marketing, Customer Experience, Strategic Planning, and Branding across industries such as Automotive, Finance, Agribusiness, and Hospitality. Skilled in developing marketing strategies, enhancing customer experiences, and driving business growth through data-driven decisions. Passionate about innovation and creating measurable impact in customer relationships.
Experienced Marketing & Customer Experience Manager with over a decade of expertise in various industries, including automotive, hospitality, manufacturing, and finance. Currently working at Citrofrut, Grupo Proeza since May 2022, Victor has also held key roles at General Motors Financial, where he managed customer service and marketing teams, driving customer experience initiatives and automating client communication campaigns. He has extensive experience in managing CRMs like Salesforce and Microsoft Saleshub, and he is skilled in SQL, Google Analytics, and Google Ads.
Victor also holds a Branding certification from the American Marketing Association (AMA).
MBA - Universidad Francisco de Vitoria - Madrid España
LEM - Licenciado en Mercadotecnia - ITESM
